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Professional Services Marketing
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
The Go-To Expert
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Spiraling Up
This is the first book of its kind to uncover the world of high growth, high value professional services firms. These amazing firms grow 9X faster than their peers, are 50% more profitable, and yet actually spend less than average on sales and marketing. How do they do it? This breakthrough book reveals their often counter-intuitive strategies and shortcuts and shows you how you can transform your firm into a high growth, high value superstar. Based on three years of original research, this book will lead you through the discoveries and evidence that underlie each winning strategy. Written in a fun, engaging style, Spiraling Up offers a powerful prescription in a compact format.
Promoting Excellence Through Performance Management
In this new book, the latest information and technology in OBM are presented by the foremost experts in the field. Promoting Excellence Through Performance Management is intended to update research and application in the field of performance management and OBM. The contents are equally divided across research and practice and represent a cross section of recent work by well known consultants and academicians. Research chapters concentrating on issues such as pay for performance systems, safety, performance improvement in service and nonprofit public organizations, and factors that influence successful consultation, present needed information. This information responds to current needs of bus...
Handbook of Organizational Performance
Capitalize on the principles of psychology to develop more effective leadership! Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic principles of industrial/organizational psychology you will find in The Handbook of Organizational Performance can help you obtain better performance from your employees. This comprehensive volume contains all the information you need to understand on-the-job behavior and effectively manage your employees. The Handbook of Organizational Performance gives you the tools and techniques you need to reward positive employee behaviors and correct undesirable ones before they become destructive habits. Us...
The Psychological Record
Vols. 1-5 consist of monographs.
The Visible Expert
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
