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The Routledge Companion to Marketing Research
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
The Marketing Book
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Marketing and Feminism
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Luxury Brands in Emerging Markets
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Advances in Parallel Computing Algorithms, Tools and Paradigms
Recent developments in parallel computing for various fields of application are providing improved solutions for handling data. These newer, innovative ideas offer the technical support necessary to enhance intellectual decisions, while also dealing more efficiently with the huge volumes of data currently involved. This book presents the proceedings of ICAPTA 2022, the International Conference on Advances in Parallel Computing Technologies and Applications, hosted as a virtual conference from Bangalore, India, on 27 and 28 January 2022. The aim of the conference was to provide a forum for the sharing of knowledge about various aspects of parallel computing in communications systems and netwo...
The Marketing Book
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Responsible Production and Consumption
Zero Hunger (SDG-2) and Responsible Consumption and Production (SDG-12) of the United Nations are very crucial aspects for any economy in the world. In terms of Agricultural Sustainability and Food Security, the world should see to it that agriculture is sustainable enough to ensure food security for all its people. While nobody should be deprived of food for whatever reasons and at the same time nobody should use the agricultural resources (both inputs and outputs) in a manner harmful to the society at large. The use of any resources in terms of production and consumption, and vice versa, should take into account the carbon-footprint and greenhouse gas emissions. While the producers have a major role in the optimum use of the resources, the consumers, for whatever items, should take into account the responsible consumption practices. Since production and consumption are like two sides of a coin, complementary to each other, any change in one of the aspects will have its repercussions on the other one. So, it is a collective responsibility of everyone to ensure that things are practiced the way they are supposed to.
Marketing Revolution!
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Ibss: Economics: 2001
IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
Sustainable Branding
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, publi...
