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Event Marketing
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Argument and Audience
This book is a complete guide for the public debater, debate organizer coach or consultant.
Event Risk Management and Safety
Rowdy guests at a festival or convention, a riot at a sport event, a bomb at the Atlanta Olympics, a food poisoning outbreak at a company picnic - each year, thousands of accidents resulting in injury, death, and significant financial loss occur at events. This book provides assistance to event organizers, managers, and planners to reduce, in some cases eliminate, these types of losses.
Special Events
This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
The Guide to Successful Destination Management
* The first complete book on the subject of destination management. * Authored by the leading association of destination managers. * Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.
Congressional Record
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Special Events
Planning, scheduling, organizing and marketing events that differ from normal, everyday life (i.e. weddings, the Super Bowl, festivals. etc.). This book provides the reader with the tools necessary to begin a career in special events.
