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MEBIC 2021
This book is the proceeding of the Maritime, Economics, and Business International Conference (MEBIC 2021) that was successfully held on 24-25 September 2021 using an online platform. The conference was mainly organized by the Faculty of Economics Universitas Maritim Raja Ali Haji (FE UMRAH). This conference aims to provide a platform for academics and practitioners around the world to share ideas and knowledge, as well as promoting research in Blue Economy through paper presentation. The theme of MEBIC 2021 was “Marine-Sociopreneurship: Real Action for Blue Economy”. The papers are classified into 6 subthemes, namely Micro, Small, and Medium Enterprises; Blue Economy Supporting Ecosyste...
MaCiFIC 2022
The 2nd Maritime Continent Fulcrum International Conference (MaCiFIC 2022) is a platform for academics, business actors, policy makers, and other practitioners who are engaged and have a vision to develop the maritime sectors not only industries but also ecological. The MaCiFIC 2022 is organized by the Universitas Maritim Raja Ali Haji (UMRAH), Indonesia. The MaCiFIC 2022 was held by Hybrid (online by zoom) and offline at Trans Convention Center, Tanjungpinang City from September 28-October 1, 2022. This event was attended by More than 400 participants and speakers from various countries, namely Indonesia, The United States, Japan, France, and Australia from academia, government, business, a...
Pengantar Ilmu Manajemen Pemasaran
Buku berjudul "Pengantar Manajemen Pemasaran" merupakan sumber daya komprehensif yang dirancang untuk memberikan pemahaman menyeluruh tentang konsep-konsep dasar manajemen pemasaran. Manajemen pemasaran adalah proses perencanaan, pelaksanaan, dan pengawasan strategi pemasaran untuk mencapai tujuan organisasi. Ini melibatkan penelitian dan analisis pasar, pengembangan produk, penetapan harga, distribusi, dan promosi. Manajer pemasaran bertujuan untuk memenuhi kebutuhan konsumen sambil memaksimalkan keuntungan perusahaan. Dalam hal ini, Manajer pemasaran berfokus pada pemahaman target pasar dan menciptakan nilai melalui produk atau layanan. Buku ini menawarkan berbagai referensi yang komprehensif terkait, Konsep Ilmu Manajemen Pemasaran, Perencanaan Strategi Pemasaran, Analisis lingkungan pemasaran, Analisis Prilaku Konsumen, Menentukan Produk dan Merek, Strategi Segmentasi Pasar, Strategi Penetapan harga, Analisa Daur hidup produk, Strategi Promosi dalam pemasaran, Distribusi Pemasaran, Metode dan Ragam Ecommerce, dan Digital Branding
Model dan Gaya Kepemimpinan
Buku Model dan Gaya Kepemimpinan ini menawarkan panduan komprehensif untuk memahami berbagai teori, konsep, dan praktik kepemimpinan yang relevan di berbagai konteks organisasi. Dalam dunia yang terus berubah, pemimpin dituntut untuk tidak hanya menguasai keterampilan manajerial, tetapi juga mampu menginspirasi dan mengarahkan tim menuju tujuan bersama. Buku ini dirancang untuk membantu pembaca mengenali dan mengaplikasikan model kepemimpinan yang paling sesuai dengan kebutuhan mereka. Dimulai dengan pembahasan konsep dasar kepemimpinan, buku ini mengeksplorasi teori-teori utama seperti Trait Theory, Behavioral Theory, hingga teori situasional dan kontingensi. Pembaca juga akan menemukan pen...
MANAJEMEN KEWIRAUSAHAAN
Dalam buku Manajemen Kewirausahaan ini, pembaca akan diajak dalam perjalanan yang menginspirasi untuk memahami dunia kewirausahaan secara komprehensif. Bab-bab pertama membawa kita pada pengantar manajemen kewirausahaan yang akan membangun landasan pemahaman tentang esensi dan keunikan bidang ini. Perencanaan wirausaha merupakan kunci yang tak tergantikan untuk mengarahkan visi menjadi kenyataan. Bab selanjutnya akan mengeksplorasi secara mendalam tentang pentingnya perencanaan wirausaha yang baik dan bagaimana merancang strategi yang tepat untuk mencapai tujuan bisnis yang diinginkan. Tantangan dan risiko adalah bagian tak terpisahkan dari kewirausahaan. Bab yang mengulas manajemen risiko wirausaha akan memungkinkan pembaca untuk mengidentifikasi dan menghadapi tantangan dengan bijaksana, meminimalkan risiko, dan mencapai kesuksesan yang berkelanjutan.
Democracy in Decline
Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Public Administration in Germany
This open access book presents a topical, comprehensive and differentiated analysis of Germany’s public administration and reforms. It provides an overview on key elements of German public administration at the federal, Länder and local levels of government as well as on current reform activities of the public sector. It examines the key institutional features of German public administration; the changing relationships between public administration, society and the private sector; the administrative reforms at different levels of the federal system and numerous sectors; and new challenges and modernization approaches like digitalization, Open Government and Better Regulation. Each chapter offers a combination of descriptive information and problem-oriented analysis, presenting key topical issues in Germany which are relevant to an international readership.
Applied Thin-Layer Chromatography
Thin-layer chromatography (TLC) is a powerful, fast and inexpensive analytical method. It has proven its usefulness in pharmaceutical, food and environmental analysis. This new edition of the practical TLC guide features a completely revised chapter on documentation, now including the use of digital cameras. Selected new sorbents and instruments are also introduced. Why has the prior edition been successful? All steps of the analytical procedure are clearly explained, starting with the choice of a suitable TLC technique and ending with data evaluation and documentation. Special emphasis is put on the proper choice of materials for TLC. Properties and functions of various materials and the TLC equipment are described, covering e. g. precoated layers, solvents and developing chambers, including information on suppliers. Many practical hints for trouble shooting are given. All this is illustrated with numerous coloured figures. How to use TLC in compliance with GLP/GMP regulations is described in detail, including the required documentation. Therefore the reader can very easily compile his own standard operating procedures.
Introduction to Medicinal Chemistry
This work brigdges the compartmentalized undergraduate organic and biochemistry and biology subjects to the pharmacology and the clinical areas a modern pharmacy practice requires. The changes and constantly increasing responsibilities of today's pharmacist have dictated a restructuring of the pharmacy curriculum, including individual course content. This book reflects and addresses these developments. This is a well-written work that covers most major areas of pharmaceutical research. The text is presented in a logical and concise fashion being divided into chapters based upon therapeutic topic. This makes the work very useful for teaching a course in medicinal chemistry since therapeutic areas can be separately covered without having to make use of the entire book which overall contains a tremendous amount of information. This book is a significant contribution to understanding what medicinal chemistry is and how this science is used to develop new therapeutic agents.
