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Estrelinhas
Crianças são sempre sucesso no meio artístico. Mas por trás delas está a família, que tem o desejo de vê-las no estrelato. As possibilidades existem e são muitas. Basta saber como chegar lá. Para diminuir as diferenças entre o que o mercado quer e o que a família dos pequenos tenta oferecer é que surgiu esse livro. Ele vai ajudar pais e mães a se transformarem em verdadeiros colaboradores para o setor artístico, mostrando os melhores caminhos a serem seguidos para quem quer entrar no mundo do sucesso.
Fashion Law
O livro aborda aspectos legais e regulatórios envolvendo a indústria da moda, as violações sofridas pelo setor e a dificuldade de se obter solução judicial adequada. A convivência com a contrafação causa enormes prejuízos à indústria mas, paradoxalmente, argumentam os autores, pode funcionar como incentivo à inovação.
Fashion Identity
At long last, an identity book specific to the fashion industry! From the explosion of specialized fashion trade shows such as Bread & Butter, Magic, Pool and Project; to the increasingly burgeoning field of fashion illustration, no time has been so ripe for a look at the nuances of fashion identity. With ever increasing numbers of young entrepreneurs launching labels left and right, there is a need to draw inspiration on the one hand, and ascertain the playing field on the other. Fashion Identity satisfies both needs. This book highlights the work of more than one hundred companies from the fashion capitals around the world. Chapters include: Ads, illustration, point off purchase, toys, non-conventional identity, and more.
To The Scaffold
One of history's most misunderstood figures, Marie Antoinette represents the extravagance and the decadence of pre-Revolution France. Yet there was an innocence about Antoinette, thrust as a child into the chillingly formal French court. Married to the maladroit, ill-mannered Dauphin, Antoinette found pleasure in costly entertainments and garments. She spent lavishly while her overtaxed and increasingly hostile subjects blamed her for France's plight. In time Antoinette matured into a courageous Queen, and when their enemies finally closed in, Antoinette followed her inept husband to the guillotine in one last act of bravery. In To the Scaffold, Carolly Erickson provides an estimation of a lost Queen that is psychologically acute, richly detailed, and deeply moving.
Customer Genius
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
The History of Haute Couture, 1850-1950
Many people consider haute couture died in 1950 when ready-to-wear fashion came on the market. Since then fashion has undergone fundamental changes. Nonetheless, there will always be a certain demand for beautiful, individually made clothes, but the future will never be as lavish and as magnificent as the period here investigated. The author traces its history from Charles Frederick Worth, the first global fashion dictator and Imperial French dressmaker, to Geoffrey Wallis who wished to make good design available to all. -- Google books
Up and Out of Poverty
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor...
Strategic Marketing Problems
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
What is Branding?
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place. Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.
Judge This
First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices, with a healthy dose of humour, expertise and judgment
