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Ilmu Studi Islam
Karya ilmiah "Ilmu Studi Islam" merupakan panduan komprehensif yang membahas berbagai aspek penting dalam studi Islam, mulai dari sejarah, ajaran, hingga penerapannya dalam kehidupan kontemporer. Buku ini dibagi menjadi beberapa bab yang saling melengkapi untuk memberikan pemahaman mendalam tentang agama Islam. Buku ini membahas Sejarah dan Perkembangan Islam, Ilmu Al-Qur'an dan Tafsir serta Ilmu Hadis mengupas tuntas tentang sumber utama ajaran Islam, bab Fiqh dan Ushul Fiqh serta Hukum Islam menjelaskan prinsip-prinsip hukum yang menjadi pedoman dalam kehidupan sehari-hari umat Islam, dimensi spiritual dalam Islam yang menekankan pentingnya pengembangan akhlak dan kedekatan dengan Allah SW...
Fundamentals of Educational Research
Cuts through the complexities of educational research to give the novice reader a sound basis to define, develop, and conduct study, while providing insights for even the accomplished reader.
Organizational Psychology
This interdisciplinary text can be used as a supplement in organizationsl behavior courses in departments of psychology and business.
Systematic Reviews in the Social Sciences
Such diverse thinkers as Lao-Tze, Confucius, and U.S. Defense Secretary Donald Rumsfeld have all pointed out that we need to be able to tell the difference between real and assumed knowledge. The systematic review is a scientific tool that can help with this difficult task. It can help, for example, with appraising, summarising, and communicating the results and implications of otherwise unmanageable quantities of data. This book, written by two highly-respected social scientists, provides an overview of systematic literature review methods: Outlining the rationale and methods of systematic reviews; Giving worked examples from social science and other fields; Applying the practice to all soc...
Internal Marketing
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Strategic Planning
In today's complex world of business, strategic planning is indispensable to effective management. Ever since the mid-1950's, when American companies began to develop formal long-range planning systems, wise managers have understood the importance of knowing where their firm was headed and how it intended to get there. To function effectively in a modern, planned operation, every manager must have a practical understanding of how the planning process works. That's exactly what this book offers: a step-by-step guide to strategic planning. George A. Steiner, a well-known expert in the field of management, provides a concise, jargon-free handbook that avoids abstract theory and takes you straig...
How to Measure Survey Reliability and Validity
Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughly examining the survey instrument used.
Small Firms in Britain
Small firms are an essential part of a healthy economy. They provide the industrial leaders of the future, maximize the range of choice available through market provision and challenge the dominance of existing market leaders. Since the early 1980s they have been the chief source of new jobs in Britain and many other countries. This book gives an in-depth picture of the small business sector, examining the characteristics of small businesses and the particular problems they face, and presenting accurate and up-to-date statistical information.
