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Outraged
In Outraged, an auto insider provides an inspiring account of what it means to lose your rights, property, and, in essence, the American dream. It begins with roughly two thousand men and women whose companies were destroyed by two automakers, General Motors and Chrysler, during their government-led corporate restructurings in 2009. Authors Tamara Darvish, vice president of DARCARS Automotive in Maryland, and Lillie Guyer, a Detroit area automotive journalist, show the collapse of the American dream from the perspective of an entrepreneur who was affected by the automotive industry bailout. In this featurized business story, Outraged details the founding of the activist group Committee to Re...
Full Brain Marketing
Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing. Marketing has changed and so has the way you reach your target audience. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate to have any reasonable chance of growth. Deciding what marketing strategies are best for a company can be overwhelming. Determining and knowing what stage a business is in will help define how and where to get started. When times are tough, we will feel challenged. No matter h...
The Search for West Mosley/Moseley and His Descendants
Although West Mosley was born in 1751 we do not know where. It may have been in Scotland, America or somewhere else. However, in 1797 he was in North Carolina where he married Rebekah Shore. She may not have been his first wife. He died in 1821. He is known to have had 4 children. Many of his descendants are included in this record. They now live in North Carolina, Texas, Tennessee, Kansas, Missouri, and elsewhere.
Automotive News
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The Detroiter
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Lux Fiat
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Full Brain Marketing for the Small Business
Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly...
Stopwatch Marketing
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, ...
Economics
The ninth edition introduces business professionals to basic economic concepts, institutions, relationships, and terminology. It has been updated with the most current qualitative data. Over 20 new applications have been added that help them connect economics to real-world experiences. They’ll gain insight into green economics and how business and the environment are related. Critical Thinking Cases are presented at the end of the chapter to show how concepts are applied. Up for Debate sections also examine the different sides of current economic issues. These updates prepare business professionals to apply their economic knowledge in the field.
Information Systems
Written from the manager's perspective, this new Third Edition prepares readers to improve the management of information using the latest information systems and technologies. The book shows how to analyze a situation, evaluate existing systems for managing information, design the features of new systems, and consider the issues associated with implementing them.
