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Jejak Mawar Hilang
None
Bau Kemenyan di Gua Pantai
Aryo, Iqbal, Jalu, dan Dul adalah anak-anak dari sebuah perkampungan nelayan. Mereka bersahabat baik dan menamakan dirinya “Empat Serangkai”. Untuk mengisi waktu liburan, mereka mencari ikan di laut. Uang hasil dari penjualan ikan tangkapan mereka akan digunakan untuk membeli buku-buku bacaan. Mereka merencanakan mendirikan perpustakaan mini di desanya. Akan tetapi, rencana tersebut tidak berjalan mulus. Jakut dan komplotannya selalu mengganggu dan memeras hasil tangkapan mereka. Tidak hanya Empat Serangkai yang diperas oleh komplotan Jakut itu, tetapi juga nelayan lainnya. Empat Serangkai mencari akal untuk membuat Jakut jera. Sayang sekali, mendadak komplotan jahat itu lenyap begitu saja. Empat Serangkai mencoba memecahkan teka-teki tersebut. Ke manakah menghilangnya komplotan itu? (Balai Pustaka)
Ummi
None
Advertising and New Media
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Digital Audio Watermarking Techniques and Technologies: Applications and Benchmarks
Presents digital audio watermarking as a new and alternative method to enforce intellectual property rights and protect digital audio from tampering. Provides theoretical frameworks, recent research findings, and practical applications.
Creating Valuable Business Strategies
Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business...
100 Habits of Successful Publication Designers
The author polls a wide range of designers whose years of experience have helped them find not only the most creative solutions for their clients’ design needs, but also the most successful solutions. The insights of top publication designers will help guide other designers in both approach and execution of designs that succeed for their clients. It covers a variety of topics, so the reader is able to walk away with a variety of insight to all aspects of his or her career.
21st Century Management: A Reference Handbook
Ordered as part of a set on ID 7574134.
