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BASICS OF DISTRIBUTION MANAGEMENT
Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and com...
Marketing Communications for Local Nonprofit Organizations
Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximu...
Entrepreneurship in Pacific Asia
Entrepreneurs are now internationalising, and many more are likely to internationalise in the future. Yet, most small finns expand in an opportunistic fashion, because entrepreneurs seldom have the time and resources to gather reliable data about opportunities in foreign countries. Leo-Paul Dana has conducted extensive international field research with a view to compiling key information on the business environment throughout Pacific Asia. Thus, the book is not just another "how to" guide. It reflects what is happening in an important region of our global economy. With this book, businessmen and business analysts, investors, academics and business students will gain invaluable insights into the conditions and opportunities for enterprise in these countries in this region.
Industrial Relations
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Business Marketing
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Creating and Managing a Technology Economy
The International Association for Management of Technology (IAMOT) is one of the largest scientific associations dedicated to advance the education, research and application of management of technology. The annual IAMOT conference assembles the most prominent scientists and experts in the field. The 17th conference held in 2008 included over 300 papers by experts from various countries. This volume is a collection of the best, high quality papers presented at the conference, covering topics and issues related to the knowledge economy, commercialization of knowledge, green technologies, and sustainable development.
Labour and Society
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