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Marketing
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
The Impact of the Domestic Linen Industry in Ulster
The domestic linen industry left an indelible imprint on Ulster history. It was introduced by colonists from the north of England in the 17th century, before the arrival of the Huguenots, and encouraged by the landlords to improve their rentals. Earnings from raising flax, spinning yarn and weaving cloth, provided farming families with regular incomes that enabled them to lease small farms and improve marginal land. Continual improvements by Ulster bleachers in the finishing of linens secured for them control of the industry, focussing its development. Exports to Britain first through Dublin and then direct to Liverpool and London, created a merchant class and underpinned the development of Belfast and the provincial market towns. By 1800 Ulster was reckoned to be the most prosperous province in Ireland. It was also the most densely peopled with a population of two million in 1821, almost equal to that of Scotland.
The Linen Trade
It is somewhat surprising that the history of so ancient and important a manufacture as that of Linen, and of the commerce connected with it, has not long before this time been placed in a comprehensive form before the world. It is one of the axioms of Political Economy, as it is held at the present day, that "demand creates supply," but, up to the present time, that has not in this instance been verified. The feeling that such a work was needed has often been expressed, both by the general public and by those immediately concerned in the Trade, but without, until now, having the effect of bringing forth one.
Linen
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House documents
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