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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns...
Ecocucina
Lo sapevate che utilizzando le parti dei cibi che siamo abituati a scartare è possibile risparmiare anche il 20% sulla spesa?Il comune modo di cucinare genera una grande quantità di scarti foglie, gambi che non solo sonoanche più saporiti e ricchi di nutrienti libro scoprirete come ottenere il massimo,termini e di risparmio, da scarti e avanzi, imparerete utilizzare metodi di cottura che vi farannorisparmiare tempo ed energia: stupirete i vostri ospiti gourmet e farete, allo stesso tempo,voi stessi e all’ambiente.Dopo aver letto questo libro: · cambierà radicalmente la vostra percezione di cosa è rifiuto e cosa non lo è· preparerete piatti sorprendenti a un costo così basso che stenterete a crederlo· vi abituerete a mangiare anche quello che non avete mai osato assaggiare· scoprirete come risparmiare fino al 20% sulla spesa di frutta e verdura· raddoppierete la resa dei prodotti che acquistate e imparerete a consumare meno acqua ed energia in cucina· mangerete in modo più sano e consapevole
Reading the Feminine Voice in Latin American Women's Fiction
Medeiros-Lichem, who is a strong writer, presents a revision of her dissertation (in comparative literature from Carleton U., Ottawa, Canada) on the writing of nine women writers from Mexico, Venezuela, and Argentina. Using a theoretical approach she calls feminist deconstruction, with emphasis on the theories of Mikhail Bakhtin, Medeiros-Lichem provides a close critical reading of the works of Teresa de la Parra, Maria Luisa Bombal, Clarice Lispector, Marta Lynch, Angeles Mastretta, Elena Poniatowska, and Luisa Valenzuela, among others. Annotation copyrighted by Book News, Inc., Portland, OR
The Fashion Business
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Feminist Studies
None
Cultural Sustainability and the Nature-Culture Interface
As contemporary socio-ecological challenges such as climate change and biodiversity preservation have become more important, the three pillars concept has increasingly been used in planning and policy circles as a framework for analysis and action. However, the issue of how culture influences sustainability is still an underexplored theme. Understanding how culture can act as a resource to promote sustainability, rather than a barrier, is the key to the development of cultural sustainability. This book explores the interfaces between nature and culture through the perspective of cultural sustainability. A cultural perspective on environmental sustainability enables a renewal of sustainabilit...
Closer to the Wild Heart
he Brazilian author Clarice Lispector (1920-1977) is arguably Latin America's most celebrated female writer. Yet her prose has remained tantalisingly elusive, resisting any facile appropriation and lending itself to be read in a variety of contexts. Lispector's enigmatic yet luminous writings warrant fresh , multi disciplinary readings. Here, twelve distinguished international scholars discuss the modernity pulsating throughout Lispector's work, examining not only her unconventional novels and famous short stories, but also her chronicles and children's books, in order to reassess her groundbreaking exploration of the fluid catagories of gender and genre, her hybrid textualisations of time, self and nation.
Influencer Marketing
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including ho...
La Scienza delle Pulizie
Il bicarbonato non disinfetta e non lava; il sapone lava e igienizza, ma non disinfetta; la candeggina sbianca e disinfetta, ma non rimuove lo sporco. Lo sapevate? E poi: scopriamo come eliminare in modo sicuro i cattivi odori dalla lavatrice (insieme a eventuali funghi o batteri), come rimuovere il calcare da lavandini e macchine per il caffè o come liberare uno scarico otturato (spoiler: aceto e bicarbonato sono inutili). È vero che è più economico ed ecologico lavare i piatti in lavastoviglie? I detersivi sono tutti uguali? Come posso impattare meno sull’ambiente? Come tolgo una macchia di sangue sul vestito? E la patina nera dai gioielli? Come uso acido citrico e percarbonato? Dari...
Cucinare in lavastoviglie
Cucinare dove sembrava impossibile: forse non ci avete mai pensato, ma il calore che una lavastoviglie sviluppa durante un lavaggio anche per cuocere. Anzi, essendo costante e non troppo elevato permette di ottenere una perfetta cottura a bassa temperatura, come quella praticata dagli chef professionisti: l'ideale per esaltare i profumi e i sapori del cibo. Cucinare in lavastoviglie è ecologico, perché non si utilizza altra energia oltre a quella adoperata per il lavaggio; è sicuro, perché analisi chimiche hanno dimostrato che gli alimenti non vengono in contatto con l’acqua di lavaggio; è facile, perché è possibile farlo utilizzando contenitori presenti in ogni casa.- Tutte le indicazioni necessarie per imparare a cucinare in lavastoviglie in modo facile e sicuro.- Tante gustose ricette, suddivise in base alle temperature sviluppate nei diversi tipi di lavaggio.- Tanti incredibili menu, per preparare in lavastoviglie un intero pasto!
