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Translation and Tourism
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Probiotic Beverages
Probiotic Beverages is an essential reference guide to traditional, emerging and unique probiotic beverage products throughout different regions of the world. The book includes in-depth knowledge by local authors on indigenous and commercially produced probiotic beverages and related products. Examining current advancements in probiotic beverages and consumer health relationships, with a focus on large-scale beverage technology, sections cover starter cultures, regulatory challenges, genetic engineering, quality and safety. From practical issues of developing probiotic beverages, to the marketing of these drinks to the consumer, the full product lifecycle of a probiotic beverage is discussed. - Describes probiotic beverages of different geographical locations, market status and scope - Discusses the potential of probiotic beverages in preventing disease - Covers controversial regulatory matters (labeling claims, GMO-free) and sustainability - Includes dairy, nondairy, cereal and fruit beverages
Pirok Goes to the City
Children animal tale
Pumpkin Walk
Halloween easy reading picture book about walking and seeing pumpkins.
Custodian of the Spirits
Left penniless after her husband's death, Fiona Lenihan and her two children set out for California in search of a fresh start. Ten years ago Fiona fled the Irish Potato Famine. She has crossed an ocean, so why not a continent? Kier Moran is a loner with a reputation for being the best tracker, best shot, and best guide. As a favor to his aging parents, he is leading their wagon train West, to the Santa Clara Valley, known as the Valley of Heart's Delight. Kier intends to deliver his parents safely to California then resume life under the sun and stars. But meeting Fiona Lenihan threatens his simple plan.
The Glory of Sri Sri Ganesh
The Glory of Sri Sri Ganesh shows the lives of the underdogs the Lachhimsa, the Rukmanis, the Mohors and the Haroas as a contrast to the lives of their all-powerful overlords the Medinis and Ganeshes. Lachhima, whose leashed bitterness and anger of a lifetime against Medini and Ganesh is liberated at the end of the novel when Ganesh begs her to save his life, decides to save him, but on her own terms. The title of the work itself becomes a tool for subversion in this sprawling novel which takes the reader through a multilayered narrative into the socio-economic malaise of post-independence rural India. Mahasweta Devi s corrosive humour and cryptic style are at their best as she takes on issu...
Time For A Change
A vibrant, often humorous tale of life, love - and infidelity - from the bestselling author of MOTHERS AND DAUGHTERS and PARADISE HOUSE. Hilary had always thought she'd lived a charmed life. With a caring husband, David, and two lively children, she took an active part in both family and village life. Then, one Monday morning, Hilary's world is turned upside down. She discovers that David is having an affair. How could he? How could he put at risk their children and everything they have built together over the years? The question is, what should Hilary do? Turn a blind eye, much as neighbour Cindy has done over her own husband's various dalliances? Confront him, as her outspoken new friend Georgia suggests? Or perhaps she should throw herself at attractive newcomer to the village Nick Bradshaw... Whatever happens, it seems certain that for Hilary, life is never going to be quite the same again.
The World According to Anna
When fifteen-year-old Anna begins receiving messages from another time, her parents take her to the doctor. But he can find nothing wrong; in fact he believes there may be some truth to what she is seeing. Anna is haunted by visions of the desolate world of 2082. She sees her great-granddaughter, Nova, roaming through wasteland with a band of survivors, after animals and plants have died out. The more Anna sees, the more she realises she must act to prevent the future in her visions becoming real. But can she act quickly enough? 'Compelling' Sunday Times
