Proceedings of the 2nd EWG-DSS International Conference on Decision Support System Technology - ICDSST 2016
Plymouth, UK, 23-25 May 2016
Plymouth, UK, 23-25 May 2016
This new title examines international trade organizations and the agreements that govern them.
This book constitutes the refereed proceedings of the 12th Annual Conference Towards Autonomous Robotics Systems, TAROS 2011, held in Sheffield, UK, in August/September 2011. The 32 revised full papers presented together with 29 two-page abstracts were carefully reviewed and selected from 94 submissions. Among the topics addressed are robot navigation, robot learning, human-robot interaction, robot control, mobile robots, reinforcement learning, robot vehicles, swarm robotic systems, etc.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
The United Nations's groundbreaking Arms Trade Treaty (ATT), which went into effect in 2014, sets legally binding standards to regulate global arms exports and reflects the growing concerns toward the significant role that small and major conventional arms play in perpetuating human rights violations, conflict, and societal instability worldwide. Many countries that once staunchly opposed shared export controls and their perceived threat to political and economic autonomy are now beginning to embrace numerous agreements, such as the ATT and the EU Code of Conduct. Jennifer L. Erickson explores the reasons top arms-exporting democracies have put aside past sovereignty, security, and economic ...
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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketin...
How can we learn from a multicultural society if we don’t know how to recognise it? The contemporary city is more than ever a space for the intense convergence of diverse individuals who shift in and out of its urban terrains. The city street is perhaps the most prosaic of the city’s public parts, allowing us a view of the very ordinary practices of life and livelihoods. By attending to the expressions of conviviality and contestation, ‘City, Street and Citizen’ offers an alternative notion of ‘multiculturalism’ away from the ideological frame of nation, and away from the moral imperative of community. This book offers to the reader an account of the lived realities of allegiance...