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The Logo Decoded
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Identify Yourself
From the clothes we wear to the cars we drive, we design our lives every minute of every day. Doing this consciously lets us create the life we desire. Successful brands know what they want, and they know how to get it. They design the future they want and create the process to reach it. At the heart of this process lies the logo. Without it, we would not recognise the brand, and we could not display our allegiance to it. The logo identifies and calls us to the brand dream. Our ancient ancestors used the same elements of colours and symbols to draw their visions on cave walls, and early languages were considered sacred. This time-proven tool has been honed by modern designers and is available to us all. A logo effectively holds the imprint of a business and conveniently straddles the world of our imagination and of our solid world of manifestation. Like visual ambassadors, logos deliver our dreams to the world so they might become reality. This book shows you how.
Karma and Punishment
A groundbreaking study of prison religion, Karma and Punishment introduces a form of chaplaincy rooted in the Buddhist concept of doctrinal admonition. Through research and fieldwork, Adam Lyons uncovers a dimension of Buddhist modernism that developed as Japan's religious organizations carved out a niche as defenders of society by fighting crime.
The Society for Soulless Girls
A sapphic enemies-to-lovers retelling of Jekyll & Hyde, this dark academia thriller follows two roommates who must solve an infamous cold case of serial murders on their campus after an arcane ritual gone wrong prompts another death. Ten years ago, four students lost their lives in the infamous unsolved North Tower murders at the elite Carvell Academy of the Arts, forcing the school to close its doors. Now Carvell is reopening, and fearless freshman Lottie Fitzwilliam is determined to find out what really happened. But when her beautiful but standoffish roommate, Alice Wolfe, stumbles upon a sinister soul-splitting ritual in a book hidden in Carvell’s library, the North Tower claims another victim. Is there a killer among them . . . or worse, within them? Exploring possession and ambition, lust and bloodlust, femininity and violence, The Society for Soulless Girls is perfect for fans of The Secret History, A Lesson in Vengeance, and The Grimrose Girls.
Sleep, the Elixir of Life
A guide examining the causes of poor sleep, and how to treat it with herbs and natural healing Insomnia is a major problem for many people, and a minor one for most, often caused by things such as stress, pain, digestive issues, urinary problems and hormones. In the author's twenty two years of herbal practise, at least half of the people seen have had some kind of sleep issue. It may be waking at 5am, when they would rather not, or it may be impossible to get to sleep, or if they do go to sleep they wake every hour. Sleep problems are inextricably linked with whole body health - fix one and the other gets fixed too. The way to fix it will vary from one person to another and requires detecti...
Why Us? Why Not.
People often say 'You don't deserve this' but, when it comes to cancer, who does? So, when a devastating diagnosis tips the Falkiner-Rose family on its head, it takes medicos, bloody-mindedness and imagination to survive their version of medical whack-a-mole. At the time they kept up a stream of Pete Updates for friends and family. Using those and intimate reflections, Leslie Falkiner-Rose tells a tale that's messy, moving, mind-blowing and, at times, very amusing.
William Whitecloud's Secrets of Natural Success
William Whitecloud’s ‘Secrets Of Natural Success; Five Steps to Unlocking Your Genius’ is unlike any self-transformation book you have ever read. Best selling author and Creative Development trainer William Whitecloud dispenses with the usual approaches of fixing, self-manipulation or relying on mystical forces to get ahead in life. Instead, he offers a highly original insight into how your level of creativity determines your level of natural success in life, and a step-by-step guide to unlocking and applying the dormant genius within each of us. With the same natural storytelling style of his best sellers, The Magician’s Way and The Last Shaman, Whitecloud transports you on an aston...
The Work We Were Born to Do
Whether you are looking to change work, get re-inspired or are simply seeking direction, this text offers a chance to explore how to bring more creativity, integrity, fulfilment and fun into your work.
An Evolutionary Architecture
Evolutionary architecture attempts to evolve form and structure in emulation of the evolutionary processes of nature. It considers architecture as a form of artificial life. This approach has formed the basis for the author's teaching programme for AA Diploma Unit II.
