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Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
Political Branding Strategies
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Explaining the Genetic Footprints of Catholic and Protestant Colonizers
This book points out a novel pattern in colonial intimacy - that Catholic colonizers tended to leave behind significant mixed communities while Protestant colonizers were more likely to police relations with local women. The varied genetic footprints of Catholic and Protestant colonizers, while subject to some exceptions, holds across world regions and over time. Having demonstrated that this pattern exists, this book then seeks to explain it, looking to religious institutions, political capacity, and ideas of nation and race.
Developing a United Nations Emergency Peace Service
This book makes the case for a standing UN Emergency Peace Service. With this one development - effectively a UN first responder for complex emergencies - the organization would finally have a rapid, reliable capacity to help fulfill its tougher assigned tasks. To date, the UNEPS initiative has encountered an unreceptive political, fiscal, and security environment. Yet overlapping crises are now inevitable as are profound shifts. This book presents an insightful review of the worrisome security challenges ahead and analysis of two recent high-level UN reports. It addresses the primary roles, core principles, and requirements of a UNEPS, as well as the arguments for and against such a dedicated UN service. Further, it reveals that the primary impediments and lessons learned also help demonstrate what may work and, equally important, what won't. With modest support, the book shows, the next steps are feasible, although it's important to recall that ideas, even good ideas, don't work unless we do.
The Economics of the Popular Music Industry
This Palgrave Pivot uses modeling from microeconomic theory and industrial organization to demonstrate how consumers and producers have responded to major changes in the music industry. Byun examines the important role of technology in changing its structure, particularly as new methods of creating and accessing music prove to be a double-edged sword for creators and producers. An underlying theme in the project is the question of how the business of music affects creativity, and how artists continue to produce creative output in the face of business pressures, the erosion of copyright enforcement, and rampant online piracy. In addition to being a useful resource for economists interested in the music industry, this approachable Pivot is also ideal for business and music majors studying the effect of technology on their chosen fields.
Screen Hustles, Grifts and Stings
Screen Hustles, Grifts and Stings identifies recurrent themes and techniques of the con film, suggests precedents in literature and discusses the perennial appeal of the con man for readers and viewers alike. Core studies span from film (Catch Me If You Can, Paper Moon, House of Games) to television (Hustle), from Noir (The Grifters) to Romantic Comedy (Gambit). Frequently, the execution of the con is only finely distinguishable from the conduct of a legitimate profession and, challengingly, a mark is often shown to be culpable in his or her undoing. The best con films, it is suggested, invite re-watching and reward the viewer accordingly: who is complicit and when? How and where is the con achieved? When is the viewer party to the con? And what, if any, moral is to be drawn?
Hand-Made Television
Hand-Made Television explores the ongoing enchantment of many of the much-loved stop-frame children's television programmes of 1960s and 1970s Britain. The first academic work to analyse programmes such as Pogles' Wood (1966), Clangers (1969), Bagpuss (1974) (Smallfilms) and Gordon Murray's Camberwick Green (1966), Trumpton (1967) and Chigley (1969), the book connects these series to their social and historical contexts while providing in-depth analyses of their themes and hand-made aesthetics. Hand-Made Television shows that the appeal of these programmes is rooted not only in their participatory address and evocation of a pastoral English past, but also in the connection of their stop-frame aesthetics to the actions of childhood play. This book makes a significant contribution to both Animation Studies and Television Studies; combining scholarly rigour with an accessible style, it is suitable for scholars as well as fans of these iconic British children's programmes.
Economic Analysis and Efficiency in Policing, Criminal Justice and Crime Reduction
This monograph explains what economic analysis is, why it is important, and forms it can take in policing and criminal justice. Costs are important in all forms of economic analysis but their collection tends to be partial and inadequate in capturing key information. A practical guide to the collection is therefore also provided.
Local Governance and Intermunicipal Cooperation
Territory and scale have been some of the most relevant topics in recent political science, but do we know enough about cooperation between local governments? How we think about local government has changed significantly and requires us to be equipped with new epistemological gear, considering more variables and social functions of local government than before. For instance, is inter-municipal cooperation a special arrangement? The answer is certainly positive, not as a consequence of its nature when compared to other alternatives of policy coordination and service delivery, but because it captures almost every facet of the complexity of contemporary territorial governance. Bringing relevant case-studies, previous research, and available literature together, this book will help researchers, students and practitioners with these ideas. The author provides comprehensive information about inter-municipal cooperation and identifies the main gaps in contemporary research.
The Philosophy of Disease
Disease is everywhere. Everyone experiences disease, everyone knows somebody who is, or has been diseased, and disease-related stories hit the headlines on a regular basis. Many important issues in the philosophy of disease, however, have received remarkably little attention from philosophical thinkers. This book examines a number of important debates in the philosophy of medicine, including 'what is disease?', and the roles and viability of concepts of causation, in clinical medicine and epidemiology. Where much of the existing literature targets conceptual analyses of health and disease, this book provides the reader with an insight into these debates, and develops plausible alternative accounts. The author explores a range of related subjects, discussing a host of interesting philosophical questions within clinical medicine, pathology and epidemiology. In the second part of the book, the author examines the concepts of causation employed by clinicians and pathologists, how one should classify diseases, and whether the epidemiologist's models for inferring the causes of disease are all they're cracked up to be.
