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Comportamento do consumidor:
A principal missão do gestor de marketing é descobrir estratégias e ações que consigam influenciar as escolhas do consumidor. Contudo, embora essa capacidade de compreender as preferências e escolhas de consumo seja indiscutivelmente valiosa, muitas vezes é tratada com uma mera questão de talento. Esta obra demonstra como essa habilidade não só pode ser aprendida, como também aprimorada por meio do estudo e do pensamento crítico. Aqui, navegaremos juntos por entre as teorias da ciência comportamental para que você possa descobrir, por si mesmo, como analisar melhor o comportamento do consumidor.
Trends and Applications in Information Systems and Technologies
This book is composed of a selection of articles from The 2021 World Conference on Information Systems and Technologies (WorldCIST'21), held online between 30 and 31 of March and 1 and 2 of April 2021 at Hangra de Heroismo, Terceira Island, Azores, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern information systems and technologies research, together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.
The Physical Geography of Brazil
This book presents the Brazilian natural space and environment. It describes the main environmental aspects of Brazil in relation to geology, climate, geomorphology, vegetation, fauna, water resources and environmental issues. The book presents a beautifully illustrated overview of the physical geography of the Amazon Forest, the central Brazilian savannah (Cerrado), the Cocais Forest, the semi-arid area (Caatinga), the Atlantic Forest area, the Pantanal (Brazilian wetlands), the Auraucárias Plateau, the Pampas area (South grasslands) and the Brazilian Coastal Environment (beaches and mangroves).
Curso de Filosofia Política
A Coletânea de textos que apresentamos traz um conjunto de pensadores que dedicaram boa parte de suas vidas a pensar a democracia política. São historiadores, sociólogos, cientistas políticos, economistas e filósofos que agora chegam reunidos nesta obra. Aqui trazemos com rigor científico e criticidade uma parte daquilo que os muitos antes de nós elaboraram sobre democracia, seus desafios, possibilidades, fraquezas, limites e perspectivas. Condensados nesta pequena obra, importantes autores das mais variadas famílias das Ciências Humanas são abordados à luz de métodos de investigação, trato pedagógico e didática por pesquisadores professores que facilitaram nessas páginas o entendimento político tão necessário para os dias atuais e os vindouros.
Handbook of Latin American Studies, Vol. 76
The newest volume of the benchmark bibliography of Latin American studies.
New Insights in Leprosy (Hansen's Disease)
Leprosy (or Hansen’s disease) is a chronic infectious granulomatous disease caused by Mycobacterium leprae and Mycobacterium lepromatosis that affects predominantly the skin and peripheral nerves. Leprosy is one of the oldest known illnesses of mankind; however, it is still one of the most neglected diseases worldwide, impacting more than 120 countries, mainly in underdeveloped settings. Early diagnosis and treatment are crucial for reducing the burden of this disease and avoiding long-term irreversible consequences such as deformities and mutilations. Thus, the World Health Organization has focused its efforts on preventive programs as well as the search for easy-to-handle diagnosis tools and the implementation of new strategies to improve the therapeutic options available.
1st International Conference on Mechanics of Solids 2022
This book provides selected papers presented at the 1st International Conference on Mechanics of Solids, held in Porto, Portugal, November 3-4, 2022. The book focuses on the mechanics of deformable solids, dynamics of particles and rigid bodies. Topics like mechanical behaviour of materials, mechanics of composite materials, plasticity, fracture mechanics, and optimum design methods are covered. This volume provides the latest trends related to mechanics of solids and appeals to researchers and practitioners across the broad spectrum.
Guide for the Care and Use of Laboratory Animals
A respected resource for decades, the Guide for the Care and Use of Laboratory Animals has been updated by a committee of experts, taking into consideration input from the scientific and laboratory animal communities and the public at large. The Guide incorporates new scientific information on common laboratory animals, including aquatic species, and includes extensive references. It is organized around major components of animal use: Key concepts of animal care and use. The Guide sets the framework for the humane care and use of laboratory animals. Animal care and use program. The Guide discusses the concept of a broad Program of Animal Care and Use, including roles and responsibilities of ...
