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Atividade publicitária no Brasil
Na era da informação, com o surgimento das redes sociais, mídias digitais e da possibilidade de conteúdo simultâneo no cenário online e offline, a mensagem publicitária ganha relevância. Além de sua importância como forte aliada do Anunciante, reflete a evolução da sociedade, apresentando novas maneiras de pensar e de se expressar artisticamente, e como tal, merece o olhar atento de todos que participam de seu processo de desenvolvimento. Nesse contexto, a obra Atividade Publicitária no Brasil: Aspectos Jurídicos reúne advogados e especialistas no tema que discorrem sobre os cuidados para a criação, produção e veiculação da publicidade, de maneira que as normas legais e éticas sejam observadas a cada etapa. Composta por 34 capítulos, a obra é minuciosa e inovadora, funcionando como manual seguro para profissionais e estudiosos da área.
Bibliografia Temática
O presente livro traz perto de 500 referências bibliográficas sobre os temas emoção, emocional. Um sinônimo e um adjetivo. Foram reunidas para funcionarem como suporte a diversas áreas. Isto porque abarcam todas as ações humanas e estão vinculadas a aprendizagem; sexualidade; alimentação; classes sociais; cérebro; razão; medo; roupas; cores; estresse; universo corporativo, entre outros. É uma fonte de pesquisa com caráter didático com elementos acadêmicos visando combater o analfabetismo funcional sobre os assuntos abordados. Para facilitar a busca que possibilite a compreensão do leitor, foram selecionados somente fontes em língua portuguesa – referências em outros idi...
Creativity, Innovation, and Quality
This book targets the needs of individuals engaged in quality management activities and enables them to incorporate new skills into their daily work. The author presents a serious study of creativity and innovation targeted at the needs of professionals engaged in quality management activities. It will appeal to even the most analytical thinkers in quality. Creativity, Innovation, and Quality clearly articulates five reasons why practitioners of quality management should be interested in innovation and the three central principles that underlie all the tools of creativity. Once you know the principles behind the tools, you can generate your own methods for creative thinking that are uniquely suited for your specific needs.
Paroxysm
Closely interviewed by the French journalist Philippe Petit, Baudrillard covers a vast range of topics, including Fukuyama, 1989 and the collapse of Communism; Bosnia, the Gulf War, Rwanda and the New World Order; globalization and universalization; the return of ethnic nationalisms; the nature of war; revisionism and Holocaust denial; Deleuze, Foucalt, Bataille and Virilio; nihilism and the apocalyptic; the practice of writing; virtual reality; the west and the East; the culture of victimhood and repentance; human rights and citizenship; French intellectuals and engagement; the nature of capitalism today; consumer society and social exclusion; liberation; death, violence and necrophilia; reality, illusion and the media; and destabilization of all aspects of life including sexuality. Baudrillard's answers—which span politics, philosophy and culture—are concise, witty and trenchant, and they serve as both an accessible introduction to his ideas for the unfamiliar and a fascinating clarification of recent positions for the connoisseur.
Dialogue and Learning in Mathematics Education
Dialogue and Learning in Mathematics Education is concerned with communication in mathematics class-rooms. In a series of empirical studies of project work, we follow students' inquiry cooperation as well as students' obstructions to inquiry cooperation. Both are considered important for a theory of learning mathematics. Special attention is paid to the notions of `dialogue' and `critique'. A central idea is that `dialogue' supports `critical learning of mathematics'. The link between dialogue and critique is developed further by including the notions of `intention' and `reflection'. Thus a theory of learning mathematics is developed which is resonant with critical mathematics education.
Digital Storytelling
Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user i...
Innovation and Entrepreneurship
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, and sustainability and development and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship. This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions.
Technoculture
We live in a world where science and technology shape the global economy and everyday culture, where new biotechnologies are changing what we eat and how we can reproduce, and where email, mobiles and the internet have revolutionised the ways we communicate with each other and engage with the world outside us.Technoculture: The Key Concepts explores the power of scientific ideas, their impact on how we understand the natural world and how successive technological developments have influenced our attitudes to work, art, space, language and the human body. Throughout, the lively discussion of ideas is illustrated with provocative case studies - from biotech foods to life-support systems, from the Walkman and iPod to sex and cloning, from video games to military hardware. Designed to be both provocative and instructive, Technoculture: The Key Concepts outlines the place of science and technology in today's culture.
