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Responsible Consumption and Sustainability
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
Digital Transformation in Industry
This book offers a selection of the best papers presented at the annual international scientific conference “Digital Transformation in Industry: Trends, Management, Strategies,” which was held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Ekaterinburg, Russia) on October 28, 2022. The book focuses on concepts for initiating digitalization processes and identifying successful digital transformation strategies in all sectors of industry. Key topics include the sustainability of digital transformation in uncertain dynamics; conditions of uncertainty and barriers; industrial logistics in the new reality; best practices for implementing digital solutions...
Ética en los medios de comunicación
Hablar de ética en los medios de comunicación, en un momento histórico de crisis moral de valores, no resulta tarea sencilla, por lo que es imprescindible subrayar la importancia y actualidad de una deontología en este ámbito. Hoy en día, tanto estudiantes como profesionales de las ciencias de la información se enfrentan con problemas éticos que exigen tomar decisiones desde el punto de vista moral. Es lo que los anglosajones denominan making ethical decision. A tal efecto, este libro aporta fundamentales contenidos y reflexiones para una correcta resolución de los dilemas éticos en el ejercicio profesional del periodismo y de la comunicación audiovisual. Se abordan temas de actualidad y aplicación práctica como son, entre otros, el tratamiento ético de informaciones sobre violencia y terrorismo; la publicidad engañosa e información subliminal; la ética de los anuncios televisivos; la influencia de la televisión en los niños; la ética del fotógrafo en prensa y los paparazzi; la deontología del contertulio radiofónico; la importancia de la calidad de los contenidos en televisión; la telebasura y la responsabilidad social del cineasta.
Facing Sufering
In a myriad of forms—acute, violent, dull, excruciating, persistent—pain wears down the body and oppresses the spirit. It abounds in the life of the poor and ruins the life of the rich. It makes a child cry, disfigures a young person's body, marks an adult's face, and bows the shoulders of the elderly. From the cradle to the grave, our suffering is relentless. Work and pleasure, dependence and freedom, virtue and vice, love and hate, all can make us suffer. Pain is part of our human condition. You could say that we are no longer children when we learn that a mother's kiss cannot take away all of our sorrows. This book is intended to help the individual face suffering with dignity and rea...
Brand Positioning With Power
Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical real-world examples You’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization. Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.
Generación marketing
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O valor (des)educativo da publicidade
Neste trabalho discutimos a forma como a sociedade tem sido moldada pela natureza dos media e pelo seu conteúdo. Em particular, refletimos sobre as consequências do advento dos media eletrónicos, que trouxeram a chamada cultura mosaico, em grande medida oposta à tradição erudita e escolar. Perante as transformações já induzidas pelos mass media e as outras que se adivinham, cada vez mais, os educadores se preocupam com a preparação para o novo ambiente mediático e tentam encontrar formas de formar usuários ativos e críticos. Em particular, a preocupação a respeito do poder da publicidade é crescente, pois atribui-se-lhe uma grande responsabilidade na indução de hábitos e ...
Soltar para volar
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Face à la douleur
Sous de nombreuses formes – aigüe, violente, sourde, lacérante, tenace – la douleur détériore le corps et accable l'esprit. Elle abonde dans la vie du pauvre et ruine celle du riche. Elle fait pleurer l'enfant, mutile le corps du jeune, marque le visage de l'adulte, et courbe l'échine du veillard. Du berceau à la tombe, la douleur est notre implacable bourreau. Travail et plaisir, dépendance et liberté, vertu et vice, amour et haine, tout peut nous faire souffrir. La douleur fait partie de notre condition humaine. Nous pouvons dire que nous cessons d'être enfant lorsque nous découvrons que les baisers de notre mère ne guérissent pas tous nos maux... Ce livre se propose d'aide...
