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Hacia un plan de mercadeo para unidades de información
Esta guÃa pretende mostrar de manera práctica y contextualizada la metodologÃa de aplicación de las herramientas propias del mercadeo a las unidades de información, entendiendo por estas las bibliotecas, los archivos, los museos, los centros de documentación y los centros de referencia que requieren realizar planes estratégicos para garantizar una mayor eficiencia en el manejo de los recursos y consolidarlas como organizaciones orientadas hacia el futuro en función de sus clientes/usuarios. Para ello se consideró indispensable enmarcar conceptualmente el mercadeo en las unidades de información, buscando precisar cuál es su importancia y la necesidad de ser implementado, pero, sobr...
Southern Folklore Quarterly
Includes section "Book reviews."
Cultural Nationalism and Ethnic Music in Latin America
Music has been critical to national identity in Latin America, especially since the worldwide emphasis on nations and cultural identity that followed World War I. Unlike European countries with unified ethnic populations, Latin American nations claimed blended ethnicities—indigenous, Caucasian, African, and Asian—and the process of national stereotyping that began in the 1920s drew on themes of indigenous and African cultures. Composers and performers drew on the folklore and heritage of ethnic and immigrant groups in different nations to produce what became the music representative of different countries. Mexico became the nation of mariachi bands, Argentina the land of the tango, Brazil the country of Samba, and Cuba the island of Afro-Cuban rhythms, including the rhumba. The essays collected here offer a useful introduction to the twin themes of music and national identity and melodies and ethnic identification. The contributors examine a variety of countries where powerful historical movements were shaped intentionally by music.
Carlos Chávez and His World
Carlos Chávez (1899–1978) is the central figure in Mexican music of the twentieth century and among the most eminent of all Latin American modernist composers. An enfant terrible in his own country, Chávez was an integral part of the emerging music scene in the United States in the 1920s. His highly individual style—diatonic, dissonant, contrapuntal—addressed both modernity and Mexico's indigenous past. Chávez was also a governmental arts administrator, founder of major Mexican cultural institutions, and conductor and founder of the Orquesta Sinfónica de México. Carlos Chávez and His World brings together an international roster of leading scholars to delve into not only Chávezâ...
Hacia un plan de mercadeo para unidades de información
Esta guÃa pretende mostrar de manera práctica y contextualizada la metodologÃa de aplicación de las herramientas propias del mercadeo a las unidades de información, entendiendo por estas las bibliotecas, los archivos, los museos, los centros de documentación y los centros de referencia que requieren realizar planes estratégicos para garantizar una mayor eficiencia en el manejo de los recursos y consolidarlas como organizaciones orientadas hacia el futuro en función de sus clientes/usuarios. Para ello se consideró indispensable enmarcar conceptualmente el mercadeo en las unidades de información, buscando precisar cuál es su importancia y la necesidad de ser implementado, pero, sobr...
Indigenous Audibilities
"In the middle decades of the twentieth century, transnational networks sparked a range of cultural projects focused on collecting Indigenous music and folklore in the Americas. Indigenous Audibilities follows the social relations that created these collections in four interconnected case studies linking the U.S., Mexico, Nicaragua, and Chile. Indigenous collections were embedded in political projects that negotiated issues of cultural diplomacy, national canons, and heritage. The case studies recuperate the traces of marginalized voices in archives, paying special attention to female researchers and Indigenous collaborators. Despite the dominant agendas of national and international institutions, the diverse actors and the multi-directional influences often created unexpected outcomes. The book brings together theories of collection, voice, media, writing, and recording to challenge the transparency of archives as a historical source. Indigenous Audibilities presents a social-historical method of listening, reading, and thinking beyond the referentiality of archived texts, and in the process uncovers neglected genealogies of cultural music research in the Americas"--
Handbook of Latin American Studies
Contains scholarly evaluations of books and book chapters as well as conference papers and articles published worldwide in the field of Latin American studies. Covers social sciences and the humanities in alternate years.
