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Robotics Research Trends
Robotics began as a science fiction creation which has become quite real, first in assembly line operations such as automobile manufacturing, aeroplane construction etc. They have now reached such areas as the internet, ever-multiplying-medical uses and sophisticated military applications. Control of today's robots is often remote which requires even more advanced computer vision capabilities as well as sensors and interface techniques. Learning has become crucial for modern robotic systems as well. This new book presents the latest research in the field.
Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
IT-Based Management: Challenges and Solutions
The main scope of this book is to show how IT has created a mandate to management to develop new business models and frameworks based on the important role of IT. The chapters within IT-Based Management: Challenges and Solutions tackle the role and impact of IT on strategy and resulting new models to be used in this context. In addition, the book proposes new models based on the pervasive role IT exercises in the current business arena.
Practical Handbook of Photovoltaics
This handbook opens with an overview of solar radiation and how its energy can be tapped using photovoltaic cells. Other chapters cover the technology, manufacture and application of PV cells in real situations. The book ends by exploring the economic and business aspects of PV systems.
Marketing Strategies and Consumer Satisfaction
On this Earth every creature has its own language and method for communicating with each other. Without Communication nobody can live properly in the society. Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.
Mercenaries of Knowledge
From Lisbon to Rome via the Gulf of Guinea and the sugar mills of northern Brazil, this book explores the strategies and practices that displaced scholars cultivated to navigate the murky waters of late Renaissance politics. By tracing the life of the Portuguese jurist-scholar Vicente Nogueira (1586–1654) across diverse social, cultural, and pol-itical spaces, Fabien Montcher reveals a world of religious conflicts and imperial rivalries. Here, European agents developed the practice of 'bibliopolitics'– using local and international systems for buying and selling books and manuscripts to foster political communication and debate, and ultimately to negotiate their survival. Bibliopolitics fostered the advent of a generation of 'mercenaries of knowledge' whose stories constitute a key part of seventeenth-century social and cultural history. This book also demonstrates their crucial role in creating an inter-national and dynamic Republic of Letters with others who helped shape early modern intellectual and political worlds.
Epigenetics in Precision Medicine
In recent years, knowledge of epigenetic mechanisms underlying disease onset and progression has proven crucial for the development of novel early diagnosis and prognosis biomarkers for patient stratification and precision medicine. Epigenetics in Precision Medicine, a new volume in the Translational Epigenetics series, provides a thorough discussion and overview of current developments in clinical epigenetics with special emphasis on epigenetic biomarkers that can be used for clinical diagnosis, prognosis, patient stratification, and treatment monitoring. Disease types discussed include cancer, metabolic disorders, neurodegenerative diseases, bone disease, and immune-related disorders. The ...
Digital Influencers e Social Media
"Como síntese do exposto, explicam os autores em suas considerações finais, que há uma nova organização: 'o mercado de consumo digital, pautado em novos arranjos contratuais, desenvolvimento do comércio eletrônico, veiculação de publicidade digital – em especial com a utilização massiva de marketing de influência –, emprego da inteligência artificial, tratamento de dados pessoais dos consumidores, criação de perfis digitais de consumo e bens digitais ofertados no mercado de consumo. Os digital influencers atuam nas redes sociais pelo contato direto e pessoal com o público, criando uma relação de proximidade por meio da utilização de meios informais especialmente, med...
Praximarket : les mille mots clés pour maîtriser le marketing
Le marketing évolue, s'enrichit, s'universalise. Un nombre croissant de professionnels, d'étudiants et de chercheurs de tous horizons, pratique quotidiennement cette discipline. Son évolution constante rendait nécessaire la constitution d'une véritable « boîte à outils » contenant l'ensemble des termes, notions et concepts du marketing. Praximarket rassemble les 1 000 mots-clés permettant de maîtriser le marketing. Il recouvre aussi bien les domaines de la recherche, des études ou du marketing stratégique, que les activités périphériques telles que la production, la distribution, la vente ou la communication. Chaque mot est accompagné de sa traduction anglaise, et d'une déf...
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