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Culture and Consumer Behavior
Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.
Tumour microenvironment in cancer research and drug discovery
The implication of tumour microenvironment (TME) on cancer progression and therapeutic response has profoundly shifted the paradigms of molecular cancer research and drug discovery. The intricate networks of immune-inflammatory cells and signalling, cancer-associated fibroblasts, endothelial cells and adipose cells are extensively researched for diagnostics, therapeutics and predictive values. This includes siRNA and miRNA nanotherapeutics targeting these molecular components, owing to their powerful gene-silencing properties. Despite the concerted effort in the development of drug targeting TME, such as BLZ945 (a colony-stimulating factor-1 receptor inhibitor), there is a void in clinically satisfactory drug to target this intricate factor, thus far.
An Investigation Report on Large Public Hospital Reforms in China
This book provides a comprehensive understanding of public hospital reform in China, which is a hot topic for China’s new round of health sector reform. The authors use rich data from both health provider side and service user side and conduct a cross-sectional study in China with some comparative analysis between different locations. It provides the audience with a big picture of China’s public hospital and other components of health system as well. The book reviews the main policy measurements in the public hospital reforms and evaluates how these policies influence public hospitals' practices, especially on hospital governance and internal management.
Proceedings of the 2023 International Conference on Applied Psychology and Modern Education (ICAPME 2023)
This is an open access book. The 2023 International Conference on Applied Psychology, Modern Education (ICAPME 2023) was held in Kunming, China on 22–24 September 2023. The conference mainly focused on "applied psychology", "modern education" and other research fields to discuss. It aims to provide an international cooperation and exchange platform for experts and scholars in mental health and modern education and enterprise development to share research results, discuss existing problems and challenges, and explore cutting-edge technologies. The conference sincerely invites experts and scholars from domestic and foreign universities and research institutions to participate and authors to submit manuscripts to ICAPME 2023.
Bibliography and Index of Geology
Includes monthly abstracts and annual index.
Peng! Snowman
This comic book is part of the transmedia project "Peng! Snowman." A story about a farmer's son from Taiwan, who became one of the best martial artists in the world. The book contains previously unreleased drafts which illustrate mainly the childhood and adolescence of Peng Wu-Chi. Some of the drafts appear in the feature length documentary "Peng! Snowman." The film also mentions eight texts of Peng, which he wrote on the subject of 'personality development'. These texts are included in this book. www.everythingcan.com
