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Big Data in Small Business
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
Why Humans Matter More Than Ever
Experts offer strategies for managing people in technocentric times. In these technocentric times, it is more important than ever to manage people well. Companies—employees and managers—may feel overwhelmed by the never-ending disruptions caused by new technologies. This volume in the Digital Future of Management series shows why we should step back, take stock, and seize just a bit more control over how our world is evolving. In Why Humans Matter More Than Ever, management experts from both industry and academia offer strategies for managing people in our brave new digital world. The contributors explain how new technologies, even the most sophisticated artificial intelligence agents, d...
Handbook of Business-to-Business Marketing
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Digital Marketing Strategy
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.
Reskilling and Upskilling for Future Industry and Business
The Present Comprises of thirty four Research Articles, on the most vibrant and current issue related to Industry 4.0 which will definitely help in bringing out viable and novel outcomes in term of suggestions and action plan which would help the policy makers to deal with the situation effectively.
Designing Adaptive Organizations
A cutting-edge account of the theory and practice of modern organizational design by the leading voices in the field.
Social-Ethical Challenges of Digitalization in a Developing Country
The study is the result of a theological research and is based on current discussions on digitalization in Christian Social Ethics. The book answers questions such as: How can the Church use digitalization to advance her mission in the modern world? Since digitalization has redefined the landscape of evangelization and is now very much favoured by young people, how can the Church use digitalization to engage the young people in her mandate to evangelize the world? This work also examines how digitalization could be used to combat corruption, especially in the Nigerian public and private sectors. It suggests various measures by which internet fraud and corruption could be reduced, using digital tools. It stresses, however, that these measures can only have a positive outcome, if the government and its institutions are sincere and resolute in their determination to curb such corruption.
How to Achieve Societal Impact through Engaged and Collaborative Scholarship
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?
Research Handbook on EU Data Protection Law
Bringing together leading European scholars, this thought-provoking Research Handbook provides a state-of-the-art overview of the scope of research and current thinking in the area of European data protection. Offering critical insights on prominent strands of research, it examines key challenges and potential solutions in the field. Chapters explore the fundamental right to personal data protection, government-to-business data sharing, data protection as performance-based regulation, privacy and marketing in data-driven business models, data protection and judicial automation, and the role of consent in an algorithmic society.
