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Current Catalog
First multi-year cumulation covers six years: 1965-70.
Xenograffiti
In this new retrospective collection spanning almost forty years, Pilgrim Award- and Collector's Award-winning fantasy novelist, critic, and bibliographer Robert Reginald contributes forty-five essays on writers of fantastic literature, including such major and minor figures as: Piers Anthony, Edwin Lester Arnold, Margaret Atwood, John Kendrick Bangs, Leslie Barringer, John Bellairs, Arthur Byron Cover, Lindsey Davis, Alexander de Comeau, Daphne du Maurier, R. Lionel Fanthorpe, H. Rider Haggard, Charlotte Haldane, Edward Heron-Allen, Eleanor M. Ingram, Vernon Knowles, Katherine Kurtz, Andrew Lang, Fritz Leiber, Bruce McAllister, Ward Moore, Robert Nathan, Sir Henry Newbolt, William F. Nolan,...
Serials Management in Libraries
It Is The First Comprehensive Work Which Covers Every Aspect Of Serials Management To Meet The Academic Need Of Students And Teachers Of Library Science And Serve As Guide For Serials Librarians.After Definiting What Constitutes Serials And Tracing Their Historical De¬Velopment, The Work Concentrates On The Acquisition Policy And Systems. Various Systems Of Serials Control And Organization Have Been Examined. Technical Aspects Like Classification/Cataloguing Have Been Deeply Studied, And Different Methods Of Display And Forms Of Storage Examined In Details. Almost Every Aspect Of Reference Ser¬Vice Through Serials Including Docu¬Mentation, Indexing And Abstracting Aids Have Been Covered. Organization Of Government Documents Gets Special Attention. Usefulness Of Microforms As Surrogate Of Print Serial Publications Is Discussed. Finally, The Use Of Com¬Puter For Serials Control Has Been Elaborately Explained.
Writing Spaces
Writing Spaces examines some of the most important discourses in spatial theory of the last four decades, and considers their impact within the built environment disciplines. The book will be a key resource for courses on critical theory in architecture, urban studies and geography, at both the graduate and advanced undergraduate level.
Collected Reprints
None
When Ads Work
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Official Register
None
Serials Management
This book advises librarians, paraprofessional library supervisors, and library school students on problems unique to the management of serials.
