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The Influentials
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
The Production of Modernization
How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.
The End of the World As We Know It
Examines contemporary apocalyptic beliefs and their origins From religious tomes to current folk prophesies, recorded history reveals a plethora of narratives predicting or showcasing the end of the world. The incident at Waco, the subway bombing by the Japanese cult Aum Supreme Truth, and the tragedy at Jonestown are just a few examples of such apocalyptic scenarios. And these are not isolated incidents; millions of Americans today believe the end of the world is inevitable, either by a divinely ordained plan, nuclear catastrophe, extraterrestrial invasion, or gradual environmental decay. Examining the doomsday scenarios and apocalyptic predictions of visionaries, televangelists, survivalis...
Subsistence Agriculture and Economic Development
One of the more perplexing problems of economic development is helping subsistence farmers break away from production simply for home consumption to become commercial farmers, producing more and more for sale in the marketplace. Although subsistence farms occupy 40 percent of the worlds cultivated land and support half of mankind, facts about them and programs to increase their output are scattered. Subsistence Agriculture and Economic Development provides a unique overview of these difficulties and their significance to economic development. It is the first book to subject subsistence agriculture to rigorous multi-disciplinary examination and to bring to light new theory and empirical evide...
Political Change
Published in the year 1973, Political Change is a valuable contribution to the field of Politics. The problem in the social sciences has been to improve the quality of the relationship between the creative and didactic sides and produce more interesting and verifiable hypotheses and propositions. The literature dealing with this problem has grown and become increasingly technical. This collection of essays are between creativity and didactics. Some are experiments in the mind, as it were plundering history for purpose. Others seek criteria for a politics of development. Still others are more analytical, seeking criteria for theory, as in the articles on political studies, and on political systems. In all, however, there is a common thread, the creation and use of intermediate categories and their applications to real-life historical or contemporary development situations.
Political Change: Collected Essays
Essays concerned with the current debate on how the field of politics ought to be restructured.
Timothy
While most Christians might accurately identify Timothy as an associate of the apostle Paul, they probably conjure up images of Timothy and his relationship with Paul in twenty-first-century terms. In Timothy: Pauls Closest Associate, Bruce J. Malina ventures off the path of modern biography toward a more likely description of Timothy, providing readers with fresh and plausible insights that lead to a greater appreciation not only for Timothy but, more important, for the gospel of God that Paul enjoined on him to proclaim: the Godof Israel raised Jesus from the dead, making him Lord and Messiah.
