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Discourses of Cycling, Road Users and Sustainability
This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the “US vs. “THEM” narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to scholars of discourse and ecolinguistics, as well as contributing to the lively debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management.
Lifestyle Politics in Translation
This book investigates the role of translation processes in the shaping and re-shaping of ideological discourse and their impact on the actors involved in the translation process, focusing on institutional texts and their influence on lifestyle issues both public and personal. The volume employs a unique approach in its focus on "lifestyle politics," examining texts produced by political actors, such as international organizations and national governments, and their translations. The book draws on an interdisciplinary perspective, integrating work from translation studies and linguistics with political science and economics, and applies it to English and French versions of the same documents, calling attention to ideological differences across versions. In light of our increasingly globalized world, Caimotto and Raus demonstrate the ways in which globalized discourse undergoes processes of depoliticization and marketization which produce a trickle-down effect on individuals’ personal identities. This book will be of interest to students and scholars in translation studies, critical discourse analysis, and political science.
Discourse Analysis in Transport and Urban Development
Drawing on discourse analysis as an emerging field in transport and urban development, this innovative book takes a novel approach to examining the different interpretations, diversity of views and controversy in society.
Translating Controversial Texts in East Asian Contexts
Zulawnik focuses on the broad concept of ‘controversy’ and issues pertaining to the translation of politically and historically controversial texts in East Asia. The research methodology is exemplified through a case study in the form of the author’s translation of the best-selling Japanese graphic novel (manga) Manga Kenkanryū (Hate Hallyu: The Comic) by Sharin Yamano (2005), a work that has been problematised as an attack on South Korean culture and the Korean Wave. Issues analysed and discussed in the research include translation risk, ethics, a detailed methodology for the translation of so-called controversial texts exemplified through numerous thematically divided examples from ...
Transfiction and Bordering Approaches to Theorizing Translation
This collection seeks to expand the centers from which scholars theorize translation, building on themes in Rosemary Arrojo’s pioneering work on transfiction and the influence of bordering disciplines in investigating and elucidating questions central to the field of translation studies. Chapters by scholars around the world theorize translation from diverse perspectives, drawing on a wide range of literatures, genres, and media, including fiction, philosophy, drama, and film. Half the chapters explore the influence of Rosemary Arrojo’s work on transfiction and the ways in which fictional representations of translators and translation can shed new light on theoretical concerns. The other...
Reframing Translators, Translators as Reframers
This collection explores the notion of reframing as a framework for better understanding the multi-agent and multi-level nature of the translation process, generating new conversations in current debates on translational agency, authority, and power. The volume puts forward reframing as an alternative metaphor to traditional conceptualizations and descriptions of translation, which often position the process in such terms as transformation, reproduction, transposition, and transfer. Chapters in the book reflect on the translator figure as a central agent in actively moving a translated text to a new context, and the translation process as shaped by different forces and subjectivities when tr...
Becoming Urban Cyclists
In the 21st century cycling has been re-considered as utilitarian transport. Starting from a low modal share, it has surged in many major cities of the Global North and is now being integrated into mobility and urban planning programmes and infrastructure. This book focuses on the process of "becoming" an urban cyclist through socialization.
The Politics of the Earth
John Dryzek provides an accessible introduction to thinking about the environment by looking at the way people use language on environmental issues. He analyses the main discourses from the last 30 years and those likely to be influential in future.
Using Technologies for Creative-Text Translation
This collection reflects on the state of the art of research into the use of translation technologies in the translation of creative texts, encompassing literary texts but also extending beyond to cultural texts, and charts their development and paths for further research. Bringing together perspectives from scholars across the discipline, the book considers recent trends and developments in technology that have spurred growing interest in the use of computer-aided translation (CAT) and machine translation (MT) tools in literary translation. Chapters examine the relationships between translators and these tools—the extent to which they already use such technologies, the challenges they fac...
Discourses and Counter-discourses on Europe
The European Union plays an increasingly central role in global relations from migration to trade to institutional financial solvency. The formation and continuation of these relations – their narratives and discourses - are rooted in social, political, and economic historical relations emerging at the founding of European states and then substantially augmented in the Post-WWII era. Any rethinking of our European narratives requires a contextualized analysis of the formation of hegemonic discourses. The book contributes to the ongoing process of "rethinking" the European project, identity, and institutions, brought about by the end of the Cold war and the current economic and political cr...
