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Handbook of Essential Oils
Egyptian hieroglyphs, Chinese scrolls, and Ayurvedic literature record physicians administering aromatic oils to their patients. Today society looks to science to document health choices and the oils do not disappoint. The growing body of evidence of their efficacy for more than just scenting a room underscores the need for production standards, quality control parameters for raw materials and finished products, and well-defined Good Manufacturing Practices. Edited by two renowned experts, the Handbook of Essential Oils covers all aspects of essential oils from chemistry, pharmacology, and biological activity, to production and trade, to uses and regulation. Bringing together significant res...
Sustainability as a Multi-criteria Concept
Sustainability is a fairly old concept, born in the 18th century in the field of forestry, within a mono-functionality perspective. The concept has considerably evolved in the last few years towards a multi-functionality context, with applications reported in practically all areas of economic interest. On the other hand, modern sustainability is a complex problem, for two reasons: a) The multiplicity of functions of a very different nature involved in the process and b) The manner in which different segments of the society or stakeholders perceive the relative importance of these functions. For the above reasons, a realistic approach for dealing with the sustainability issue requires taking ...
Handbook on Tourism Destination Branding
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
De Motu and the Analyst
Berkeley's philosophy has been much studied and discussed over the years, and a growing number of scholars have come to the realization that scientific and mathematical writings are an essential part of his philosophical enterprise. The aim of this volume is to present Berkeley's two most important scientific texts in a form which meets contemporary standards of scholarship while rendering them accessible to the modern reader. Although editions of both are contained in the fourth volume of the Works, these lack adequate introductions and do not provide com plete and corrected texts. The present edition contains a complete and critically established text of both De Motu and The Analyst, in ad...
Temperate Agroforestry Systems
Organic animal production has increased rapidly in recent years to keep up with the increasing consumer demand for organic meats. There are many guidelines and restrictions on what should go into the feedstuffs of organically farmed animals, from which difficulties arise when trying to ensure a well-balanced, nutritious diet without the use of any supplements. The book has been completely updated and revised to address how to formulate organic diets in situations where there is a declining supply of organic feed, as well as the feasibility of utilizing novel feedstuffs and their acceptability by consumers of organic meat products. Including the experiences of producers in relation to appropriate breeds and production systems for forage-based organic production, this book is an important read for researchers and students of organic food animal production, veterinary sciences and food; as well as food industry personnel and organic farmers.
Agroforestry - The Future of Global Land Use
This volume contains a solid body of the current state of knowledge on the various themes and activities in agroforestry worldwide. It is organized into three sections: the Introduction section consists of the summaries of six keynote speeches at the 2nd World Congress of Agroforestry held in Nairobi, Kenya, in 2009; that is followed by two sections of peer-reviewed thematic chapters grouped as “Global Perspectives” (seven chapters) and “Regional Perspectives” (eleven chapters), authored by professional leaders in their respective agroforestry-related fields worldwide. A total of 130 professionals from institutions in 33 countries in both developing and the industrialized temperate regions of the world contributed to the book as chapter authors and/or reviewers. Thus, the book presents a comprehensive and authoritative account of the global picture of agroforestry today.
Co-creating Brands
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contem...
Strategic Brand Management
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
