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Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)
This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 1st Business Innovation Sustainability and Technology International Conference (BISTIC) 2022 that was held on September 1st-2nd, 2022. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2022 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation.
PRINSIP-PRINSIP PEMASARAN DALAM DUNIA BISNIS
Buku dengan judul Prinsip-Prinsip Pemasaran Dalam Dunia Bisnis dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Prinsip-Prinsip Pemasaran Dalam Dunia Bisnis ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Pemasaran. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pemahaman pelanggan dan segmentasi pasar, penciptaan produk atau layanan berbasis nilai, pengembangan strategi pemasaran dan penawaran penjualan, media social dalam pemasaran, penetapan harga yang efektif, penggunaan teknologi dalam pemasaran, pemasaran konten dan strategi seo, pengukuran kinerja pemasaran, perencanaan promosi dan kampanye pemasaran, pengalaman pelanggan dan pelayanan pelanggan, strategi penetrasi pasar dan perluasan internasional, diversifikasi portofolio produk, pemasaran berkelanjutan dan tanggung jawab sosial perusahaan, dan perencanaan strategi pemasaran jangka panjang.
PEMASARAN INOVATIF PADA UMKM
Buku dengan Pemasaran Inovatif pada UMKM dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Pemasaran Inovatif pada UMKM ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Pemasaran. Sistematika penulisan buku ini diuraikan dalam tiga belas bab yang memuat tentang pemahaman terhadap umkm, dasar-dasar pemasaran inovatif, pentingnya pemasaran inovatif bagi umkm, membangun fondasi strategis pada umkm, media sosial dan pemasaran digital untuk umkm, kemitraan dan jaringan dalam pemasaran inovatif, merencanakan pemasaran inovatif, menilai kinerja pemasaran inovatif, overcoming challenges: strategies for umkm, pemasaran inovatif untuk keberlanjutan bisnis, dinamika pemasaran umkm dalam tren masa depan, mengembangkan kreativitas dalam pemasaran inovatif, dan masa depan pemasaran inovatif pada umkm.
The Strategic Management of Intellectual Capital and Organizational Knowledge
This book is the first to present a review and synthesis of the research in knowledge management and strategy management. The readings in this book will help readers get an understanding of the best methods to create and apply knowledge in order to sustain superior organizational performance.
Sustainability in Project Management
The concept of sustainability has grown in recognition and importance. The pressure on companies to broaden their reporting and accountability from economic performance for shareholders, to sustainability performance for all stakeholders is leading to a change of mindset in consumer behaviour and corporate policies. How can we develop prosperity without compromising the life and needs of future generations? Sustainability in Project Management explores and identifies the questions surrounding the integration of the concepts of sustainability in projects and project management and provides valuable guidance and insights. Sustainability relates to multiple perspectives, economical, environmental and social, but also to responsibility and accountability and values in terms of ethics, fairness and equality. The authors will inspire project managers to be aware of these considerations, and to apply them to the role they play in projects, not just 'doing things right' but 'doing the right things right'.
Intellectual Capital
Beginning appropriately with an executive summary, this guide to the new business world introduces an intellectual capital approach. The Scandinavian editors define IC "as a language for thinking, talking and doing something about the drivers of companies' future earnings." Such a new language entails new measures (the IC-index approach), ways to connect to shareholder value, and ultimately, a new meaning of management. Annotation copyrighted by Book News, Inc., Portland, OR
Managing Intellectual Capital in Practice
This book is the essential guide for managers wishing to implement the benefits of Intellectual Capital thinking in their companies or divisions. It serves as an easily accessible introduction to the subject area for the novice, giving the gist of what it is about and how it has developed, but above all it gives hands-on instructions on how to incorporate intellectual capital thinking in everyday business and how to use the tools provided for the management and measurement of intangible resources. Throughout the main part of the book, three different cases in separate boxes run in parallel with the body text. These are introduced in chapter 2 and illustrate how the tools are to be used, depending on what type of company wishes to implement these ideas. The three case companies are characterised as a manufacturing company, an R&D organisation and a network company. Smaller case stories about well-known global companies are also interspersed throughout the book.
Doing Survey Research
The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.
Snatched Up to Heaven for Kids
One morning, Emma wakes up feeling excited about a very special dream. She flies up high through the clouds and comes to a beautiful land called heaven where she has all sorts of adventures. Is this just a dream, or is there something magical about her journey?
