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IPSC 2023
IPSC organized by Faculty of Economic and Business Universitas Mahasaraswati Denpasar, Universiti Teknologi Mara-Malaysia and Universitas Terbuka-Indonesia. IPSC aims to address the challenges associated with the modern research produced in the public sector. As new advancements are constantly emerging, early-career academics, scholars, and researchers are finding it harder to stay abreast of these developments. The conference seeks to provide support to these individuals by helping them stay up-to-date with the latest advancements. The 5th International Public Sector Conference (IPSC) 2023 with the theme "Strategic Alliance and Sustainabillity of Public Sector Organization in Digital Era" w...
Pemasaran Internasional
Selamat datang di dunia yang penuh peluang dan tantangan: dunia pemasaran internasional ! Buku ini dirancang untuk menjadi kompas Anda dalam menavigasi dunia yang kompleks dan dinamis ini. Di sini, akan menemukan panduan komprehensif untuk memahami dan menerapkan strategi pemasaran yang efektif di berbagai negara. Lebih dari sekadar teori, buku ini menawarkan keunggulan utama bagi para pembacanya, yakni : 1. Cakupan Komprehensif: Buku ini membahas berbagai aspek penting dalam pemasaran internasional, mulai dari sejarah perdagangan internasional hingga strategi komunikasi pemasaran global. 2. Perspektif Indonesia: Buku ini memberikan perhatian khusus pada konteks Indonesia dalam perdagangan i...
MANAJEMEN KEUANGAN : Analisis Tajam, Ringkas dan Aplikatif Berbasis Laporan Keuangan
Buku ini terdiri dari sembilan bab. Bab 1: Konsep Dasar Pengelolaan Keuangan; Bab 2: Pengelolaan Modal Kerja; Bab 3: Pengelolaan Kas; Bab 4: Pengelolaan Piutang; Bab 5: Pengelolaan Aktiva Tetap; Bab 6: Pengelolaan Biaya Modal; Bab 7: Pengelolaan Persediaan; Bab 8; Pengelolaan Utang; Bab 9: Pengelolaan Penjualan. Dengan demikian buku ini dapat digunakan bagi mahasiswa, akademisi, praktisi dan masyarakat umum yang ingin mendalami manajemen keuangan. Buku ini mengupas tuntas keuangan dengan analisis tajam, yang disajikan secara ringkas dengan berbagai kasus aplikatif yang menggunakan elemenelemen laporan keuangan seperti neraca dan laba rugi, mendekatkan cara berϐikir dan praktik keuangan dengan menyinergikan laporan keuangan yang dihasilkan oleh bagian akuntansi dengan pengelolaan keuangan yang ditangani oleh bagian keuangan
Diffusion and Adoption of Information Technology
It. is well known that t.he introduction of a new technology in one organization not always produces the intended benefits (Levine, 1994). In many cases, either the receivers do not reach the intended level of use or simply the technology is rejected because it does not match with the expectations (true or false) and the accepted psychological effort to use it. The case of formal methods is a paradigmatic example of continual failures. The published cases with problems or failures only constitute the visible part of a large iceberg of adoption cases. It. is difficult to get companies to openly express the problems they had; however, from the experience of the author, failure cases are very c...
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Communication in Japan and the United States
This book is the first to provide a summary of the state of knowledge about communication in Japan and the United States. Included is an overview of the major approaches used in the study of communication in these two countries, an overview of the major cultural factors influencing communication, a description of the sociolinguistic differences between English and Japanese, an examination of Japanese-American communication as a function of the cultural values learned from the two cultures, and a summary of research comparing interpersonal research in Japan and the United States, as well as research on intercultural communication between Japanese and North Americans. The book also examines communication in organizational contexts in Japan and the United States and describes differences in mass communication between the two cultures.
Occupational Hygiene
Employees, employers and the government have all become very awareof the effects on health of the work environment. As a result, thissubject area is rapidly developing with recent changes inlegislation, sampling and measurement methods, as well as a newemphasis on the psychological impact of work, and the importance ofan appropriate work-life balance. The purpose of this book is to provide a clear and conciseaccount of the principles of occupational hygiene and, as such, itis suitable for students studying for degree courses in thissubject and for the MFOM. It is also suitable for occupationalphysicians and nurses, to safety representatives and to tradeunionists. This edition sees the introduction of nine new chapters coveringrecently emerged topics such as work/life balance, workorganisation and pyschological issues.
How Cool Brands Stay Hot
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Handbook of Univariate and Multivariate Data Analysis and Interpretation with SPSS
Many statistics texts tend to focus more on the theory and mathematics underlying statistical tests than on their applications and interpretation. This can leave readers with little understanding of how to apply statistical tests or how to interpret their findings. While the SPSS statistical software has done much to alleviate the frustrations of s
Social Media in Travel, Tourism and Hospitality
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
