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Trampled by Unicorns
A Wall Street Journal Bestseller An insider’s revealing and in-depth examination of Big Tech’s failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world. Trampled by Unicorns: Big Tech’s Empathy Problem and How to Fix It explores how technology has progressed humanity’s most noble pursuits, while also grappling with the origins of the industry’s destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech’s stars to stray from their user-first ideals and make products that actual...
Media Trust in a Digital World
This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Shame the Devil
This is the first far-reaching historical analysis of how press critics have kept American journalism honest and working on behalf of a free and democratic society. Merging history, biography, and forthright critique, Shame the Devil chronicles press commentary from the bitter aftermath of World War I to the paradoxes of the post-truth era.
Fortune Zoom
With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these and other young innovators and provides readers with tips to fast-track their own career success. Additional contributors include: Omar Akhtar; Katie Benner; Ryan Bradley; Erika Fry; Miguel Helft; Mic...
Brand Building and Marketing in Key Emerging Markets
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Building Back Truth in an Age of Misinformation
How can we build back truth online? Here’s how. How can we build back truth online? In this book, researcher Leslie F. Stebbins provides solutions for repairing our existing social media platforms and building better ones that prioritize value over profit, strengthen community ties, and promote access to trustworthy information. Stebbins provides a road map with six paths forward to understand how platforms are designed to exploit us, how we can learn to embrace agency in our interactions with digital spaces, how to build tools to reduce harmful practices, how platform companies can prioritize the public good, how we can repair journalism, and how to strengthen curation to promote trusted ...
Clean
Straightforward strategies for achieving sustainable practices and business success in the modern organization In Clean: Lessons from Ecolab’s Century of Positive Impact, a team of veteran sustainability experts delivers a practical toolkit for creating a forward-looking and sustainability-focused business. From Ecolab’s origins in sustainability 100 years ago to its ambitious 2030 environment and social impact goals, this book lays out a roadmap for business transformation and continued growth – today and for the next 100 years. You’ll explore the principles and methods required to build and lead a sustainable company. You’ll discover how to evolve your focus on sustainability ove...
The Human Element
Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - a...
Good Girls Die First
Welcome to the most gripping thriller of the year: hugely entertaining, high-octane and read-in-a-single-sitting. Mind games. Murder. Mayhem. How far would you go to survive the night? Blackmail lures sixteen-year-old Ava to the derelict carnival on Portgrave Pier. She is one of ten teenagers, all with secrets they intend to protect whatever the cost. When fog and magic swallow the pier, the group find themselves cut off from the real world and from their morals. As the teenagers turn on each other, Ava will have to face up to the secret that brought her to the pier and decide how far she's willing to go to survive. For fans of Karen McManus' One of Us is Lying, Agatha Christie's And Then There Were None and films like I Know What You Did Last Summer.
