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Applied Social Marketing and Quality of Life
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketin...
Empresa Y Sustentabilidad
El libro reúne doce trabajos de investigación desde la teoría y la práctica que no constituyen temas acabados en el campo científico en materia de sustentabilidad en las empresas, pero son retos para continuar las investigaciones en el futuro por todo el aporte que se puede seguir brindando a la comunidad científica universitaria y al desarrollo de la universidad con la sinergia que esta genera.
Acreditación Internacional
Ms all de su valor simblico, la acreditacin, por ser una evaluacin, es una oportunidad para aprender, para derivar lecciones de la experiencia, para detonar procesos de prctica reflexiva. Esto es vlido, tanto para el aprendizaje de los individuos, como para el aprendizaje de los programas y de las instituciones; sea una acreditacin nacional, como internacional. El presente libro persigue ese objetivo. Retomar la experiencia de la acreditacin internacional de programas, tanto como de la gestin y la administracin, para detonar procesos de formacin reflexiva, ya sea por parte de los autores, quienes fueron los operadores locales en la acreditacin de cada uno de los programas; como por parte del personal que particip en la acreditacin central. Se espera que entre los universitarios, el libro tambin despierte un proceso de reflexin sobre el desempeo de la casa de estudios; ser tambin motivo de aprendizaje institucional. La acreditacin internacional no es un evento aislado en la universidad. Es parte integral de un conjunto de esfuerzos institucionales que convergen en el aseguramiento de la calidad, en los que la internacionalizacin juega un papel estratgico.
Análisis De La Problemática En Ciudades Emergentes Del Sur De Tamaulipas
Este libro es el resultado de una compilacin de trabajos de investigacin relacionados con la temtica de ciudades emergentes en el sur de Tamaulipas, en base a una serie de indicadores establecidos por la metodologa Iniciativa en Ciudades Emergentes y Sostenibles (ICES) del Banco Interamericano de Desarrollo (BID) para un proyecto del ao 2016-2017 realizado a travs de una red de cuatro cuerpos acadmicos pertenecientes dos de ellos a la Facultad de Ingeniera de la Universidad Autnoma de Tamaulipas (UAT) y dos ms de la Universidad Autnoma del estado de Mxico (UAEM) denominado "Evaluacin de la Sustentabilidad en ciudades emergentes por medio de indicadores integrales".
Consumer Perception of Product Risks and Benefits
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Embedding CSR into Corporate Culture
Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate managers to deal effectively with problems, issues, and value clashes occurring at the corporation-society interface.
CSR Discovery Leadership
This book argues that separation consciousness has kept a collective demand for corporate social responsibility at bay, even providing justification for business to neglect society. Yet there are signs that separation consciousness is being replaced with the expectation that businesses engage in symbiotic relationships with stakeholders that yield triple bottom line benefits. The potential for business to enact this social contract depends largely on the ability of top executives to discover how to activate the organizational values that make such benefits possible. The author argues that the required mind-set for this task bears a strong resemblance to the scientific discovery mentality, and that if executives were to embed this mentality in organizational decision making, shared consciousness between firms and stakeholders of the values that support corporate responsibility is feasible. CSR Discovery Leadership examines this prospect of shared value consciousness, a new frontier for CSR leadership.
Consumption and Well-Being in the Material World
This volume addresses how we can find happiness and well-being in the material world. It builds on previous works that find that materialism is associated with lowered well-being (materialists are less happy) and that consumerism, in all its profusion, is harmful to environmental well-being. How can we use the money and possessions in our lives in the service of well-being? Apparently not by being materialistic. Can we benefit from the many wonders of the marketplace -- in technology, convenience and aesthetics -- without falling prey to the lures and dangers of excessive material preoccupation? Can we meet our material needs in ways that nourish growth and well-being? The authors of the cha...
The Growth of Firms
Research into firm growth has been accumulating at a terrific pace, and Alex Coad s survey of this multifaceted field provides a detailed, comprehensive overview of the latest developments. Much progress has been made in empirical research into firm growth in recent decades due to factors such as the availability of detailed longitudinal datasets, more powerful computers and new econometric techniques. This book provides an up-to-date catalogue of empirical work, as well as a coherent theoretical structure within which these new results can be interpreted and understood. It brings together a large body of recent research on firm growth from a multidisciplinary perspective, providing an up-to-date synthesis of stylized facts and empirical regularities. Numerous empirical findings and theories of firm growth are also surveyed and compared in order to evaluate their validity. Drawing on a vast and diverse body of research, this book will prove invaluable to students, academics, policy makers and practitioners with a need to keep abreast of studies in industrial organization, firm growth and management.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
