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Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
The Green Power of Socialism
How the Soviet forestry industry developed a unique form of industrial ecology—a commonsense approach toward natural resources for the economy and society. In The Green Power of Socialism, Elena Kochetkova examines the relationship between nature and humans under state socialism by looking at the industrial role of Soviet forests. The book explores evolving Soviet policies of wood consumption, discussing how professionals working in the forestry industry of the Soviet state viewed the present and future of forests by considering them both a natural resource and a trove of industrial material. When faced with the prospect of wood shortages, these specialists came to develop new industry-eco...
Everyday Postsocialism in Eastern Europe
The collapse of state socialism ushered in dramatic political and economic change, producing new freedoms and opportunities, but also new challenges and disappointments. Focusing on laborers, professionals, youth, women, sexual minorities, foreign students, and emigrants, Everyday Postsocialism in Eastern Europe explores these multifaceted changes and people’s varied experiences of them. The featured narratives complicate hegemonic representations of transformation, revealing ruptures and continuities, progress and reversals. Highlighting the multi-directionality of change over the last thirty years, the book reappraises 1989 as an epochal event for all.
Vacationing in Dictatorships
Vacationing in Dictatorships examines the political effects of international tourism in socialist Romania and Francoist Spain in the postwar era. Despite sharp economic and political differences between the two dictatorial regimes at the start of the Cold War, significant similarities existed as both states took advantage of international tourism to improve their image abroad and pursued processes of economic modernization to acquire hard currencies. By the end of the 1970s though, the two countries achieved rather different results in terms of tourism development, despite the fact that both shared many features in the 1940s and 1950s. By comparing the rise and evolution of international tourism on different sides of the Iron Curtain, Adelina Stefan provides a different assessment of the geopolitics of postwar Europe that further refines the Cold War's geographies separating Eastern and Western Europe. As a result, Vacationing in Dictatorships reveals a new perspective on the Cold War that reveals not only the developmental similarities between Eastern and Southern Europe but also the ideological struggle that pitted socialist East against capitalist West.
Urban Communities and Memories in East-Central Europe in the Modern Age
This edited volume studies the logic of community formation and the common view of the past to show how various social bonds of communities functioned during the modern national era of East-Central Europe from the late eighteenth century until today and how multifaceted this group-building really was. Through an overview of selected examples of communities in East-Central European urban centres, mainly the territories of the Polish-Lithuanian Commonwealth and its successor empires, the volume shows the potential of re-interpretation or adaptation of the past as a crucial tool for assuring social cohesion and for strengthening the image of group boundaries. It studies not only textual sources...
Bulletin der deutschen Slavistik 2023
Das Bulletin wird im Auftrage des Slavistenverbandes von Daniel Bunčić sowie dem Redaktionskollegium Bernhard Brehmer, Hermann Fegert, Christoph Garstka, Stefan Heck, Klavdia Smola und Monika Wingender herausgegeben. Die Publikation bietet alljährlich aktuelle Informationen zu den Slavistik-Standorten in Deutschland, zu slavistischen Forschungen und Veröffentlichungen, zu Tagungen, Kooperationen, Studiengängen und einschlägigen Entwicklungen im Fach. Der aktuelle Band würdigt Fachvertreterinnen und Fachvertreter und stellt jüngere Kolleginnen und Kollegen in Kurzporträts vor. Das Bulletin ist zugleich ein Forum für kritische Auseinandersetzungen in und mit dem Fach und beschränkt sich dabei nicht auf nationale Grenzen.
Women in Magazines
Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
Selling Mrs. Consumer
This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With ...
Seasoned Socialism
This essay anthology explores the intersection of gender, food and culture in post-1960s Soviet life from personal cookbooks to gulag survival. Seasoned Socialism considers the relationship between gender and food in late Soviet daily life, specifically between 1964 and 1985. Political and economic conditions heavily influenced Soviet life and foodways during this period and an exploration of Soviet women’s central role in the daily sustenance for their families as well as the obstacles they faced on this quest offers new insights into intergenerational and inter-gender power dynamics of that time. Seasoned Socialism considers gender construction and performance across a wide array of primary sources, including poetry, fiction, film, women’s journals, oral histories, and interviews. This collection provides fresh insight into how the Soviet government sought to influence both what citizens ate and how they thought about food.
Selling Mrs. Consumer
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