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The psychological process of stereotyping: Content, forming, internalizing, mechanisms, effects, and interventions
Stereotype is a pervasive and persistent human tendency that stems from a basic cognitive need to categorize, simplify, and process the complex world. This tendency is a precondition for social bias, prejudice, and discrimination. Previous research has mainly focused on the content, psychological mechanisms, and intervention strategies of negative stereotypes, as well as the stereotype threat phenomenon induced by an evaluative context where a negative in-group stereotype could be confirmed. However, there is a lack of research examining the psychological process of forming and internalizing social stereotypes, the neurocognitive mechanisms of stereotypes, and the interventions (including po...
Advertising, Gender and Society
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Gender and the Modern Sherlock Holmes
From his 1887 literary debut to his many film and television adaptations, Sir Arthur Conan Doyle's Sherlock Holmes has lost none of his appeal. Besides Holmes himself, no character in Conan Doyle's stories proves as interesting as the astute detective's constant companion, Dr. Watson, who somehow seems both superfluous and essential. While Conan Doyle does not depict Holmes and Watson as equals, he avoids presenting Watson as incompetent, as he was made to appear on screen for decades. A variety of reimagined Holmeses and Watsons in recent years have depicted their relationship as more nuanced and complementary. Focusing on the Guy Ritchie films, the BBC's Sherlock and CBS's Elementary, this collection of new essays explores the ideas and implications behind these adaptations.
A Research Agenda for Political Marketing
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Consumer Behaviour
We are all confronted with a myriad of Consumer Behaviour issues every day. Whether you are deciding about which laptop to buy for yourself, which television show to watch, listening to FM, or surfing the Internet, you are interfacing with topics of relevance to the study of Consumer Behaviour. This book is divided into five chapters. The first chapter provides the whole introductory details about the consumer, its meaning, significance and differentiation. Chapter 2 is totally dedicated to the consumer trait such as: consumer motivation, consumer personality, consumer attitude and consumer expectations, etc. The third chapter in details talks about the process of consumer buying decision an...
The Vegan Baby Cookbook and Guide
The Ultimate Vegan Cookbook for Babies and Toddlers #1 New Release in Baby Food Cooking and Cooking for Kids Ashley Renne Nsonwu, an environmental activist and vegan mommy created this vegan cookbook with your vegan baby in mind. This vegan cookbook for kids and toddlers is full of nutrition facts, parenting tips, and easy vegan recipes that your baby is sure to love! The perfect starter kit for vegan babies and toddlers. Early childhood nutrition has a major impact on lifelong health—and a nutritious vegan diet can set your child up for long term success. Find out how raising kids vegan empowers them to care about animals, the planet, and their own bodies! This book dives into evidence-ba...
Advertising, Gender and Society
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Images of Utopia in the Advertising Page
In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.
The Routledge International Handbook of Psychoanalysis and Philosophy
The Routledge International Handbook of Psychoanalysis and Philosophy provides a rich panoramic view of what philosophy offers or disturbs in psychoanalysis and what it represents for psychoanalytic theory and practice. The thirty-three chapters present a broad range of interfaces and reciprocities between various aspects of psychoanalysis and philosophy. It demonstrates the vital connection between the two disciplines: psychoanalysis cannot make any practical sense if it is not entirely perceived within a philosophical context. Written by a team of world-leading experts, including established scholars, psychoanalysts and emerging talents, the Handbook investigates and discusses the psychoan...
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