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MARKETING RESEARCH
Intended primarily as a text for undergraduate and postgraduate students of Management, this compact yet comprehensive book discusses the multidimensional aspects of Marketing Research in an accessible manner. The book begins with an overview of marketing research, the type and scope of, and stages in marketing research, organization of marketing research in India, and research plan — its need, functions and types. Then it goes on to give a clear analysis of research design and its classification, descriptive and experimental research, as well as uses, methods and techniques in qualitative research. Besides, the book gives detailed description on marketing research process and attitude mea...
African Pentecostal Theology
African Pentecostal Theology: Modality, Disciplinarity, and Decoloniality explores research methodology, theological disciplines, and contextualization as important aspects in the process of studying Pentecostal theology in an African context. Mookgo Solomon Kgatle outlines different data collection and data analysis methods, including the skills of interpreting and presenting research findings in a responsible manner. This book illustrates that Pentecostal theology, given its pneumatological approach, goes beyond conventional theological disciplines in transdisciplinary research. The development of knowledge in African Pentecostal Theology should recognize African Indigenous Knowledge Systems (AIKS), African oral and traditional cultures, and African indigenous languages to be relevant to Africans. Pentecostal theologians from different theological disciplines in Africa and globally will find this book a worthwhile read.
Marketing Management for Agribusiness
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
APPLIED MARKETING ANALYTICS USING SPSS
Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions. The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics). Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in market...
ICT Analysis and Applications
This book proposes new technologies and discusses future solutions for ICT design infrastructures, as reflected in high-quality papers presented at the 8th International Conference on ICT for Sustainable Development (ICT4SD 2023), held in Goa, India, on August 3–4, 2023. The book covers the topics such as big data and data mining, data fusion, IoT programming toolkits and frameworks, green communication systems and network, use of ICT in smart cities, sensor networks and embedded system, network and information security, wireless and optical networks, security, trust, and privacy, routing and control protocols, cognitive radio and networks, and natural language processing. Bringing together experts from different countries, the book explores a range of central issues from an international perspective.
BUSINESS ANALYTICS
Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behaviour and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations, etc.The myria...
Blockchain for Business
The Pragmatic Guide to Driving Value and Disrupting Markets with Blockchain "Blockchain’s potential to transform businesses has generated a tremendous amount of excitement across industries. However, it can be difficult for decision makers to develop a practical approach to blockchain for their specific business requirements. By identifying and clearly describing the value of blockchain for enterprises, as well as the processes required to harness blockchain to achieve business objectives, Blockchain for Business presents a startlingly concise yet comprehensive roadmap for business leaders. This book is an excellent resource for anyone looking to leverage blockchain to transform their busi...
Practical Natural Language Processing with Python
Work with natural language tools and techniques to solve real-world problems. This book focuses on how natural language processing (NLP) is used in various industries. Each chapter describes the problem and solution strategy, then provides an intuitive explanation of how different algorithms work and a deeper dive on code and output in Python. Practical Natural Language Processing with Python follows a case study-based approach. Each chapter is devoted to an industry or a use case, where you address the real business problems in that industry and the various ways to solve them. You start with various types of text data before focusing on the customer service industry, the type of data availa...
Blockchain Consortiums - A Comprehensive Handbook
The promise of what Blockchain can offer businesses has evolved from a cryptocurrency payment gateway platform to something bigger and truly a game-changer. Blockchain can be a transformative technology for many businesses as it has the potential to drive a distributed and decentralized way of re-imagining processes and business models. As an inter- organizational paradigm, Blockchain enables cooperation, collaboration, coordination, and communication between hitherto untrusted entities, unknown to each other. And, the best way to participate in this revolution is by being a part of a consortium of eco-system players. Joining a Blockchain consortium raises many questions in the minds of memb...
Tech Whisperer
Companies all over the world are being buffeted by new technologies, disruptive business models and start-up innovation. Business leaders know that they need to adopt these new technologies like blockchain, artificial intelligence and Internet of things, and transform their companies using them to keep pace with rapid customer and business environment changes. Therefore, there is an urgent need to understand the basic principles of digital transformation and the technology forces that enable this shift. The Tech Whisperer, as the name suggests, demystifies and simplifies emerging technologies like AI, blockchain, Internet of things, virtual reality, etc. and narrates how companies can employ these to drive their digital transformation. Jaspreet Bindra has been a leading practitioner and thought leader in digital transformation and technology. In his first book, he gives an engaging and forward-looking practitioner's view which can help business leaders, entrepreneurs and anyone looking to understand digital transformation and technology, and leverage them for their future success.
