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Buku Ajar Ekonomi Kreatif
Buku Ajar Ekonomi Kreatif ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu ekonomi kreatif. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu ekonomi kreatif dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah ekonomi kreatif dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari konsep dasar ekonomi kreatif, evolusi ekonomi kreatif, pengertian dan konsep kreativitas, tahapan dan proses inovasi, sumber daya kreat...
MANAJEMEN SUMBER DAYA MANUSIA (MENCIPTAKAN SDM BERKUALITAS)
Buku ini membahas tentang : 1. Konsep Dasar Sumber Daya Manusia 2. Konsep Dasar Manajemen Sumber Daya Manusia (MSDM) 3. Perencanaan Sumber Daya Manusia 4. Rekrutmen dan seleksi 5. Pengembangan Sumber Daya Manusia 6. Kepuasan kerja 7. Proses dan jalur pengembangan karier 8. Produktivitas kerja 9. Merancang sistem karier 10. Peran Pimpinan dan Teori Kepemimpinan dalam Sumber Daya Manusia
STRATEGI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) SYARIAH
UMKM (Usaha Mikro, Kecil, dan Menengah) adalah usaha produktif yang dimiliki oleh perorangan atau badan usaha yang memenuhi kriteria tertentu. UMKM dapat dijalankan oleh individu, kelompok, badan usaha kecil, maupun rumah tangga. Adapun UMKM Syariah adalah kegiatan ekonomi yang dilakukan oleh masyarakat skala usaha kecil hingga menengah dengan menerapkan prinsip-prinsip Syariah Islam. Strategi UMKM syariah adalah strategi pemasaran yang dilakukan oleh usaha mikro, kecil, dan menengah (UMKM) dengan menerapkan prinsip-prinsip syariah Islam. Strategi UMKM Syariah diharapkan dapat di terapkan oleh para pelaku UMKM, adapun tujuan dari strategi UMKM syariah ini yaitu supaya pembaca dapat menerapkan strategi yang baik dan halal dalam proses mengembangkan UMKM nya.
Managing Imitation Strategies
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Bo...
Hitotsubashi on Knowledge Management
Knowledge Management (KM) is the art and science of utilizing knowledge as the most important resource towards gaining competitive advantage in today's business environment. Despite the huge and growing interest in KM, there has been no serious attempt to bridge theory and practice, the practices of East and West, the soft side (organizational capabilities) with the hard side (information technology), or the practices of large companies with start-ups. Until now. Written by the Dean of Hitotsubashi Business School in Tokyo, the world's leading centre of KM, and featuring contributions from thought leaders around the world, this book will provide a synthesis towards the emerging field of KM. It brings together the latest trends in the field and re-ignites the debate on the future form of knowledge management.
Entrepreneurship Marketing
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Corporate Technological Behaviour (Routledge Revivals)
Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks – the formal and informal web of contacts between suppliers, producers and customers – is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
Rwandan Economy at the Crossroads of Development
This volume represents a cornucopia of research studies coming out of an international conference held in Kigali, Rwanda in 2018. The essays comprise contributions on various microeconomic and macroeconomic policy angles that are crucial for a less developed economy to embark on a road to recovery to converge with the desired trajectory. The topics encompass a broad range of issues like the role of savings, capital formation, human capital, innovations, entrepreneurship, profit-shifting by multinational corporations, small and medium enterprises (SMEs), and firms’ strategies for achieving sustained and balanced growth. The chapters are organized under three major themes based on the common...
Maritime Security and Indonesia
Indonesia is the largest archipelago state in the world comprising 17,480 islands, with a maritime territory measuring close to 6 million square kilometres. It is located between the two key shipping routes of the Pacific and Indian Ocean. Indonesia’s cooperation in maritime security initiatives is vitally important because half of the world’s trading goods and oil pass through Indonesian waters, including the Straits of Malacca, the Strait of Sunda and the Strait of Lombok. This book analyses Indonesia’s participation in international maritime security cooperation. Using Indonesia as a case study, the book adopts mixed methods to assess emerging power cooperation and non-cooperation d...
