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Kew Gardens
Kew Gardens, Queens, evolved with the dawn of the 20th century. The lush, hilly terrain--"the backbone of Long Island"--is situated north of the Victorian village of Richmond Hill. In 1910, Alrick Hubble Man noted the 1909 completion of the Queensborough Bridge and envisioned a modern sister community to Richmond Hill in this northern terrain. He developed Kew Gardens, offering people the ability to have homes in an area of breathtaking country beauty while continuing to work in the city. The century-old Kew Gardens Civic Association, formed in 1914, remains a vibrant, active organization. Its members were a large force behind the advancements in Kew Gardens; in 1915, they fought for underground wiring to prevent the installation of unsightly electric poles, and they continue to serve the community today.
Slave to Sensation
In a world that denies emotions, where the ruling Psy punish any sign of desire, Sascha Duncan must conceal the feelings that brand her as flawed. To reveal them would be to sentence herself to the horror of 'rehabilitation' - the complete psychic erasure of her personality ... Both human and animal, Lucas Hunter is a Changeling hungry for the very sensations the Psy disdain. After centuries of uneasy co-existence, these two races are now on the verge of war over the brutal murder of several Changeling women. Lucas is determined to find the Psy killer who butchered his packmate, and Sascha is his ticket into their closely guarded society. But he soon discovers that this ice-cold Psy is very ...
To the Moon
'You're a trendsetter and always ahead of the curve. You're so much fun and deserve every bit of the success you've achieved!' - Deepika Padukone 'Malini is the fashion and scoop police of Bollyland...she never "miss"es a beat. Good luck with the book!' - Karan Johar 'Over the years, I've seen Malini grow from being a blogger to being a brand, as she and her team continue to carve a niche for themselves in the entertainment and lifestyle space! Empowered women, empower other women and Malini has been a fitting example of that.' - Ekta Kapoor 'MissMalini our darling girl, kick some serious butt in the literary world now. Look forward to it love.' - Kangana Ranaut 'MissMalini is someone who br...
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
Handbook of Research on Global Perspectives on International Advertising
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Applying Metalytics to Measure Customer Experience in the Metaverse
In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platforms governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immens...
Shards of Hope
The “smoldering heat, epic romance, and awesome action”* of Nalini Singh’s New York Times bestselling series continues as two Arrows find themselves caught in a chilling conspiracy that spans all three races… Awakening wounded in a darkened cell, their psychic abilities blocked, Aden and Zaira know they must escape. But when the lethal soldiers break free from their mysterious prison, they find themselves in a harsh, inhospitable landscape far from civilization. Their only hope for survival is to make it to the hidden home of a predatory changeling pack that doesn’t welcome outsiders. And they must survive. A shadowy enemy has put a target on the back of the Arrow squad, an enemy t...
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Beyond Methodology
"A stellar cast of authors discuss and describe feminist research, reflecting the state of feminist discourse in sociology.... its high quality makes it a must in sociology and women's studies collections." -- Choice "... empowering... thought-provoking... " -- Gender & Society "... a valuable addition to the literature on feminism and method that reveals important discrepancies and shared themes in its chapters." -- Contemporary Sociology In this interdisciplinary collection of articles by internationally recognized feminist scholars, the authors examine efforts to apply feminist principles to the research act. Each stage of the research process is examined, from sampling techniques to mass media packaging and marketing of feminist research. The essays address both abstract philosophical questions and the more practical ways theories are translated into feminist inquiry.
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
