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Consumer Happiness: Multiple Perspectives
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and t...
Neuromarketing in India
How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of...
Understanding Happiness
This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.
Swarm, Evolutionary, and Memetic Computing
This book constitutes the refereed proceedings of the Third International Conference on Swarm, Evolutionary, and Memetic Computing, SEMCCO 2012, held in Bhubaneswar, India, in December 2012. The 96 revised full papers presented were carefully reviewed and selected from 310 initial submissions. The papers cover a wide range of topics in swarm, evolutionary, memetic and other intelligent computing algorithms and their real world applications in problems selected from diverse domains of science and engineering.
Emerging Technologies in Data Mining and Information Security
The book features research papers presented at the International Conference on Emerging Technologies in Data Mining and Information Security (IEMIS 2018) held at the University of Engineering & Management, Kolkata, India, on February 23–25, 2018. It comprises high-quality research by academics and industrial experts in the field of computing and communication, including full-length papers, research-in-progress papers, case studies related to all the areas of data mining, machine learning, IoT and information security.
Social Transformation – Digital Way
This book constitutes the refereed proceedings of the 52nd Annual Convention of the Computer Society of India, CSI 2017, held in Kolkata, India, in January 2018. The 59 revised papers presented were carefully reviewed and selected from 157 submissions. The theme of CSI 2017, Social Transformation – Digital Way, was selected to highlight the importance of technology for both central and state governments at their respective levels to achieve doorstep connectivity with its citizens. The papers are organized in the following topical sections: Signal processing, microwave and communication engineering; circuits and systems; data science and data analytics; bio computing; social computing; mobile, nano, quantum computing; data mining; security and forensics; digital image processing; and computational intelligence.
The Authority of Female Speech in Indian Goddess Traditions
Contemporary debates on “mansplaining” foreground the authority enjoyed by male speech, and highlight the way it projects listening as the responsibility of the dominated, and speech as the privilege of the dominant. What mansplaining denies systematically is the right of women to speak and be heard as much as men. This book excavates numerous instances of the authority of female speech from Indian goddess traditions and relates them to the contemporary gender debates, especially to the issues of mansplaining and womansplaining. These traditions present a paradigm of female speech that compels its male audience to reframe the configurations of “masculinity.” This tradition of authori...
Applications of Networks, Sensors and Autonomous Systems Analytics
This book presents high-quality research papers presented at International Conference on Applications of Networks, Sensors and Autonomous Systems Analytics (ICANSAA 2020), held during December, 11 – 12, 2020, at JIS College of Engineering, Kalyani, West Bengal, India. The major topics covered are cyber-physical systems and sensor networks, data analytics and autonomous systems and MEMS and NEMS with applications in biomedical devices. It includes novel and innovative work from experts, practitioners, scientists, and decision-makers from academia and industry.
Biomaterials and Biopolymers
This book is written to serve as textbook on biomaterials and biopolymers for faculty and students and thus contains a broad introduction and basic terms, followed by major developments over the years with some emphasis on recent developments and future prospects. It provide a comprehensive overview in biomaterials and biopolymers. All relevant aspects of modern biomaterials, including: synthesis and characterization, biocompatibility and host response, the implementation of novel manufacturing processes, and advanced medical and biotechnological applications. Each chapter provides an overview of a specific field, its importance, the chemistry of biomaterials and the relations between chemical structure and the applications. Each chapter ends with a future prospective/concepts and a friendly quiz/multiple answer questions with answers that serves as a resource to provide guided additional practice.
Hydrogen Bonding and Transfer in the Excited State
This book gives an extensive description of the state-of-the-art in research on excited-state hydrogen bonding and hydrogen transfer in recent years. Initial chapters present both the experimental and theoretical investigations on the excited-state hydrogen bonding structures and dynamics of many organic and biological chromophores. Following this, several chapters describe the influences of the excited-state hydrogen bonding on various photophysical processes and photochemical reactions, for example: hydrogen bonding effects on fluorescence emission behaviors and photoisomerization; the role of hydrogen bonding in photosynthetic water splitting; photoinduced electron transfer and solvation ...
