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The Management of Emotions in Sports Organizations
  • Language: en
  • Pages: 149

The Management of Emotions in Sports Organizations

This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.

Marketing and Design in the Service Sector
  • Language: en
  • Pages: 210

Marketing and Design in the Service Sector

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.

Strategies in Sports Marketing: Technologies and Emerging Trends
  • Language: en
  • Pages: 383

Strategies in Sports Marketing: Technologies and Emerging Trends

  • Type: Book
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  • Published: 2014-04-30
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  • Publisher: IGI Global

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
  • Language: en
  • Pages: 357

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

  • Type: Book
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  • Published: 2019-06-14
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  • Publisher: IGI Global

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways t...

Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders
  • Language: en
  • Pages: 411

Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders

  • Type: Book
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  • Published: 2017-01-06
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  • Publisher: IGI Global

Effective leadership and management create significant impacts upon any organization in the modern business realm. To maintain competitiveness and success, those in leadership roles must develop new and dynamic initiatives to solve problems that arise. Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders is a critical reference source for the latest academic research on the implementation of innovative qualities, strategies, and competencies for effective leadership and examines practices for determining solutions to business problems. Highlighting relevant coverage on facilitating organizational success, such as emotional intelligence, technology integration, and active learning, this book is ideally designed for managers, professionals, graduate students, academics, and researchers interested in research-based strategies for obtaining organizational effectiveness.

Managerial Strategies and Solutions for Business Success in Asia
  • Language: en
  • Pages: 396

Managerial Strategies and Solutions for Business Success in Asia

  • Type: Book
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  • Published: 2016-11-22
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  • Publisher: IGI Global

Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
  • Language: en
  • Pages: 345

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

  • Type: Book
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  • Published: 2019-01-25
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  • Publisher: IGI Global

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Collective Creativity for Responsible and Sustainable Business Practice
  • Language: en
  • Pages: 405

Collective Creativity for Responsible and Sustainable Business Practice

  • Type: Book
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  • Published: 2016-11-17
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  • Publisher: IGI Global

Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices.

Strategic Policy-Based Network Management in Contemporary Organizations
  • Language: en
  • Pages: 240

Strategic Policy-Based Network Management in Contemporary Organizations

  • Type: Book
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  • Published: 2016-10-07
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  • Publisher: IGI Global

Modern, large organizations are always in need of the most current and up-to-date integrated internet management. This type of technology allows businesses to thrive and succeed at a faster rate than ever before. Strategic Policy-Based Network Management in Contemporary Organizations is an important professional source for the latest information on internal networks within large companies. Presenting security functions, control accesses, user support, and implementation of the DACS Scheme, this book has been designed for practitioners, independent researchers, and business leaders that are involved in an advanced professional setting.

Applications of Neuroscience: Breakthroughs in Research and Practice
  • Language: en
  • Pages: 513

Applications of Neuroscience: Breakthroughs in Research and Practice

  • Type: Book
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  • Published: 2018-03-02
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  • Publisher: IGI Global

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.