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Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).
Media Depictions of Brides, Wives, and Mothers, edited by Alena Amato Ruggerio, explores how television, film, the internet, and other media variously perpetuate gender stereotypes. The contributors to this volume bring a variety of feminist rhetorical and media criticism approaches from across the communication discipline to their analyses of how television, film, news coverage, and the Internet shape our expectations of the performance of women’s identities. This collection includes studies of Bridezillas, Jon & Kate Plus 8, Sex and the City, Sarah Palin, Nancy Pelosi, The Devil Wears Prada, Practical Magic, “momtini” blogs, and Mad Men fan websites. Readers will learn to apply the insights from each chapter to their own sets of myths, stereotypes, and assumptions about gendered roles, and to recognize the possibilities for both liberation and domination when women’s practices of marrying, mating, and mothering are represented and misrepresented in the media. This collection is an essential contribution to media studies and criticism of gender stereotypes in contemporary culture.
This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ conce...
It may take a village to raise a child, but increasingly that means a virtual village. While the media may focus on the so-called “mommy wars,” and babyrazzi follow every move of celebrity moms, millions of mothers world-wide are creating online communities. These mommy groups provide an alternative context for understanding how women construct modern motherhood together. Motherhood Online explores the mutifaceted lives that moms live online. Ranging from longitudinal studies to focused explorations of identity, and the newest community context, mommy blogs, this book documents the millions of mommies who have found an outlet online. Whether centered on region, religion, race, or something else altogether, these communities of mothers are creating a new space for mom and allowing many women to maintain a grasp, however tenuous, on sanity in this crazy-making world of modern motherhood.
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood cele...
Winner, 2021 Lawrence S. Wrightsman Book Award, given by the American Psychology-Law Society Bridges family law and current psychological research to shape understanding of legal doctrine and policy Family law encompasses legislation related to domestic relationships—marriages, parenthood, civil unions, guardianship, and more. No other area of law touches so closely to home, or is changing at such a rapid pace—in fact, family law is so dynamic precisely because it is inextricably intertwined with psychological issues such as human behavior, attitudes, and social norms. However, although psychology and family law may seem a natural partnership, both fields have much to learn from each oth...
Virtual Work and Human Interaction Research uses humanistic and social scientific inquiry to explore how humans communicate, behave, and navigate in their new virtual work spaces, providing scholars and practitioners an opportunity to study virtual work from quantitative and qualitative research approaches. The books explores informal and formal communication, emotional, psychological, and physical labor, rewarding and punishing virtual work behaviors, group decision-making, socializing, and organizational change in a workplace without the physical and nonverbal cues that are taken for granted in traditional face-to-face work arrangements.
This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it’s hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show’s viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals, getting their inside view of the business in its modern guise and what they make of the show’s vision of their past. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand the ways that peo...
This volume was first published by Inter-Disciplinary Press in 2014. Using contexts ranging from personal interactions to topical international events, this eBook provides a snapshot of the myriad of challenges that conflict and communication present us with.
Interpersonal Communication: Competence and Contexts prepares students to communicate successfully in today's fast-paced and complex society through the implementation of a unique competence-building model. This highly readable text provides the theories, concepts, and applications in a pedagogically sound format based on a model of communication competence made up of three elements: motivation, knowledge, and skill. Studying interpersonal communication through this distinct framework will provide a foundation for students' motivation to communicate competently, increase their knowledge about communication, and enhance their acquisition and performance of communication skills. Covering a broad range of interpersonal communication themes, including strategic alternatives and solutions to communication challenges and information about friendship, family, romantic, and workplace relationships, this Second Edition presents theories, concepts, and activities with engaging examples and an attention-getting design.