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Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
GIS Methodologies for Developing Conservation Strategies
Tropical habitats may contain more than a third of the world's plant and animal species; Costa Rica alone is home to one of the highest levels of biodiversity per unit area in the world, and stands at center stage in worldwide conservation efforts. Within such regions, the use of state-of-the-art digital mapping technologies—sophisticated techniques that are relatively inexpensive and accessible—represents the future of conservation planning and policy. These methods, which employ satellites to obtain visual data on landscapes, allow environmental scientists to monitor encroachment on indigenous territories, trace park boundaries through unmarked wilderness, and identify wildlife habitat...
Managing Alliance Portfolios and Networks
Managing Alliance Portfolios and Networks is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book seri...
Chicago Love Tapestry
Chicago Love Tapestry is a novel based on a one act romantic comedy with strong thematic elements about the "tangled web" love weaves: new relationships seem to develop inevitably in the wake of relationships gone awry but can never quite relinquish the baggage. Two people reeling from recent divorces collide one rainy Saturday afternoon in Central Park: a travel agency owner from Chicago named Autumn, and a director/playwright from Alabama named Michael Green. Michael rushes to Autumns aid when she is mugged. She warms to his Southern charm, and they sardonically discuss their inescapable ties to their exes. While he escorts her back to her hotel, the Plaza, they continue to commiserate. Au...
Ecology and Conservation of Neotropical Montane Oak Forests
Covers the range of natural and managed oak forests in the highlands of tropical America. Providing an understanding of ecological patterns and processes that determine the structure and functioning of these forests, this volume aims to serve as a basis for sustainable forest management and biodiversity conservation.
Natural Products as Cancer Therapeutics
The field of cancer therapeutics faces challenges like limited treatment options, adverse side effects, and drug resistance, leaving a critical gap in addressing this disease. Natural Products as Cancer Therapeutics explores the untapped potential of bioactive compounds derived from nature, providing a fresh perspective on cancer treatment. Authored by esteemed scholars, this book comprehensively examines these compounds and their diverse pharmacological benefits. With cutting-edge research, this book has the potential to revolutionize oncology by expanding treatment options and emphasizing the safety and efficacy of natural compounds. It empowers researchers, practitioners, and scholars to explore new avenues in cancer therapeutics, contributing to improved patient outcomes in the ongoing battle against cancer. Embracing the potential of natural products, this book offers a comprehensive and effective approach to combatting cancer.
