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Management Strategy
Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.
Demography and the Global Business Environment
Alfred A. Marcus and Mazhar Islam examine how demographic changes introduce new challenges for businesses, with a focus on how the world today is divided between disproportionately old and young nations. Taking a broad international perspective, the book illustrates how demography affects underlying conditions in nations, presenting the risks and opportunities for businesses as well as a set of concrete obligations they owe to the nations in which they operate.
Controversial Issues in Energy Policy
A key long-term challenge faced by the United States and other leading world economies is breaking the link between economic growth and oil consumption. The energy price shocks of 1973 and 1979 showed the fragility of these dependent relationships and their impact on world politics. Alfred Marcus ably examines U.S. energy policymaking and reveals both the shortcomings and failures--as well as the surprising successes--of past energy-policy efforts. Following a review of events that transpired in the Persian Gulf after August, 1990, Marcus examines worldwide trends in energy production/consumption since the first energy-supply crisis of 1973. Ensuing chapters discuss the economics and politic...
Managing Business Ethics
Managing Business Ethics: Making Ethical Decisions teaches students how to navigate ethical issues they will encounter using the weight-of-reasons approach applied throughout the book. This decision-making framework’s goal is not to faithfully apply particular philosophical perspectives on what is right, but rather to solve ethical problems. Authors Alfred A. Marcus and Timothy J. Hargrave underscore the need for employees at all levels to carefully consider the ethical implications of their actions using this approach and it can be applied at the individual, organizational, and stakeholder levels. Each chapter provides a case to walk through application of the framework and mini-cases all...
The Future of Technology Management and the Business Environment
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. ANTICIPATE AND SHAPE TECHNOLOGICAL DISRUPTION...INSTEAD OF BEING VICTIMIZED BY IT Gain powerful insights for crafting strategy in technology-rich industries, from IT to finance, and healthcare to energy Understand the massive social impacts of technology, and how today’s societal divisions shape your opportunities to innovate For everyone who must manage new technologies and respond to technological disruption From biotech to nanotech to big data, the pace of technological disruption continues to accelerate. Now, leading business strate...
Big Winners and Big Losers
What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifying 3% who've consistently outperform their industry's averages for a full decade. Many of these firms get little publicity: firms like Amphenol, Ball, Family Dollar, Brown and Brown, Activision, Dreyer's, Forest Labs, and Fiserv. But their success is no accident: they've discovered patterns of success that have largely gone unnoticed elsewhere. Marcus also identi...
Strategies for Managing Uncertainty
Explains how energy industry firms have hedged their bets by using paradoxical strategies to cope with the uncertainty around energy prices and climate change.
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