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Research in Health Care
Providing everything the researcher, in a health care setting, needs to know about undertaking and completing a research project, this book provides detailed information about the various types of research projects that might be undertaken.
Encyclopedia of Multimedia Technology and Networking
"This encyclopedia offers a comprehensive knowledge of multimedia information technology from an economic and technological perspective"--Provided by publisher.
Nursing Research
With an emphasis on how nursing research is appraised and applied, Nursing Research: Methods and Critical Appraisal for Evidence-Based Practice, 8th Edition offers a comprehensive introduction to the nursing research concepts and methods essential to today's evidence-based healthcare environment. Coverage includes clear guidelines for evaluating research and applying scientific evidence to practice, qualitative and quantitative research, appraising and critiquing research, critical thinking, and clinical decision making using research information. The American Journal of Nursing (AJN) Book of the Year Awards recognized the 8th edition with a first-place award in the Nursing Research category...
Pirates In The Navy
Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.
Contemporary Nursing
The second edition of CONTEMPORARY NURSING continues to acclimate students to the nursing profession by offering invaluable self-improvement and career-building advice. Content provides a comprehensive overview of historic and current trends shaping nursing education, the health care delivery system, and nursing practice. The new second edition offers three new chapters in Theories of Nursing Practice; Workplace Advocacy & Workplace Issues; and Alternative Healing; New content on Health Policy and Evidence-Based Practice is also included. A new MERLIN website also offers new content from the authors with weblinks and other updates. Also available, a new online Instructor's Resource including an instructor's manual, PowerPoint slides, an image collection of cartoons and line drawings from the text, and a completely revised test bank with over 350 questions in NCLEX-RN format. TOC:
Erwartungsmanagement bei innovativen Kommunikationsdiensten
Auf der Grundlage der Principal-Agent-Theorie entwickelt Christina Rabe ein Modell zur Relevanz und zu den Voraussetzungen positiver Nachfragererwartungen bei innovativen Kommunikationsdiensten. Am Beispiel der mobilen Videotelefonie zeigt sie auf, wie positive Erwartungen auf das Adoptions- und Weiterempfehlungsverhalten bei Nachfragern wirken und wie ein effektives Erwartungsmanagement gestaltet werden kann.
Anbieterzufriedenheit in industriellen Geschäftsbeziehungen
Auf der Grundlage der Transaktionskostentheorie entwickelt Axel Gawantka ein Modell, das die Einflussfaktoren auf die Zufriedenheit von Anbietern in industriellen Geschäftsbeziehungen darstellt. Am Beispiel der Automobilindustrie zeigt er auf, welche Determinanten die Anbieterzufriedenheit besonders stark beeinflussen und welche Implikationen sich daraus für das Geschäftsbeziehungsmanagement ergeben.
Nursing Research - E-Book
NEW! Streamlined steps of the research process focus on how to appraise and apply research findings for evidence-based practice. NEW! Theory chapter features an up-to-date exploration of the most important theories behind nursing research. NEW! Systematic Reviews and Clinical Practice Guidelines chapter addresses this important area of nursing research. NEW! Quality Improvement chapter discusses the trending topic of quality improvement as it relates to nursing research. NEW! Updated research articles, including a Cochrane Collection study, reflect the most current, high-quality studies, particularly those that are accessible and relevant to readers with minimal clinical experience. NEW! All-new Research Vignettes illustrate the dynamic nature of nursing research.
Nachfragerbündelungen als Marketinginstrument
Renate Weißbacher untersucht, unter welchen Bedingungen Nachfragerbündelungen als aktives Vermarktungsinstrument insbesondere für Anbieter auf B-to-B-Märkten einen Gewinnvorteil bieten. Sie zeigt Einflussmöglichkeiten des Anbieters auf und leitet Maßnahmen zur praktischen Umsetzung ab.
Der Einflussfaktor Bündelungskosten bei Nachfragerbündelungen
Andreas Klein untersucht das Problemfeld der Bündelungskosten, indem er diese transaktionskostentheoretisch begründet. Anschließend vergleicht er auf der Basis marktforscherischer Gütemerkmale ein kompositionelles mit einem dekompositionellen Messverfahren. Untersuchungskriterien sind Höhe und Struktur von Bündelungskosten.
