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The Rise and Fall of Mass Marketing (RLE Marketing)
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Managing Industrial Decline
Managing Industrial Decline examines the dramatic decline of the British coal industry through the lens of comparative business history, challenging the prevailing belief that the industry's decline was due primarily to global economic factors and instead demonstrating that entrepreneurial failings of individual coal firms contributed significantly to the problem. Through a comparative analysis of company histories, Dintenfass shows how the full range of business operations at British coal firms, including labor management policies, technological choices, and marketing practices, affected their performance. The histories of individual firms demonstrate that the managements could improve prod...
The Rise of the Corporate Economy
First published in 1976, this much acclaimed book looks at the story of how today's large corporations have superseded the small competing firms of the nineteenth century. The long-run analysis confirms that the crucial periods in the formulation of the modern corporate system were the 1920's and 1960's. The merger wave of these decades was associated with a desire to improve the efficiency of Britain’s industrial organization, and the author shows that it was in a large measure responsible for the trend improvement (by historical if not international standards) in Britain's growth performance. Students of business, economic history and industrial economics will all welcome the return to print of a notable contribution to the continuing debate on the evolution and control of the corporate manufacturing sector.
Firm Commitment
The corporation is one of the most important and remarkable institutions in the world. It affects all our lives continuously. It feeds, entertains, houses and, employs us. It generates vast amounts of revenue for those who own it and it invests a substantial proportion of the wealth that we possess. But the corporation is also the cause of immense problems and suffering, a source of poverty and pollution, and its failures are increasing. How is the corporation failing us? Why is it happening? What should we do to restore trust in it? While governments are subject to repeated questioning and scrutiny, the corporation receives relatively little attention. Firm Commitment provides a lucid and i...
Quakernomics
Combining commercial success with philanthropy and social activism, ‘Quakernomics’ offers a compelling model for corporate social responsibility in the modern world. Mike King explores the ethical capitalism of Quaker enterprises from the eighteenth to the twentieth centuries, testing this theory against those of prominent economists. With a foreword by Sir Adrian Cadbury, this book proves that the Quaker practice of ‘total capitalism’ is not a historically remote nicety but an immediately relevant guide for today’s global economy.
Britain Since 1945
This book offers a comprehensive overview of Britain's development since the end of the Second World War. It comprises 23 contributions from leading authorities and newer scholars, set in context with a foreword by Raymond Seitz. A comprehensive and fascinating introduction to Britain from the end of the Second World War Draws together the themes that have dominated discussion amongst scholars and media commentators The chapters are set in context with a foreword by Raymond Seitz Covers topics such as foreigh policy, political parties, the media, race relations, women and social change, science and IT, culture, industrial relations, the welfare state, and political and economic issues in Scotland, Wales and Northern Ireland
Consuming Behaviours
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imp...
The Cocos Malays
Looking at the past from an anthropological perspective, this book deploys and analyses a variety of anthropological concepts to understand the history of Cocos Malay society. Around 400 Cocos Malays reside on their remote Indian Ocean atoll, the Cocos Islands. Possessing a unique culture and dialect, they could be considered Australia's oldest Muslim and oldest Malay group. Yet their society only developed over the past two centuries. In the early 1800s, a European gathered about one hundred slaves from around Southeast Asia. After settling on Cocos, a dynasty of rulers tried to distinguish themselves as European kings. Under them, the Southeast Asians in the group toiled in the export of c...
Your Research Project
How do you start a research project? What are the hallmarks of a successful research project? These questions are answered in this practical step by step guide to doing a successful research project. This book systematically explains, in a clear and structured way, the theory of and approaches to research while at the same time helping the student//practitioner to develop the topic of their research and acquire the necessary research skills to undertake the successful completion of a research project. It encourages the formation of critical analysis, rigour and independence of thought, fostering individual judgement and skill in the application of research theory and methods. It also develops the crucial skills required in
Churches and the Working Classes in Victorian England
First published in 2006. A listener to sermons, and even a reader of respectable history books, could easily think that during the nineteenth century the habit of attending religious worship was normal among the English working classes.
