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Content Strategy at Work
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So...
Trustworthy
In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience--and they'll put more trust in you. It might be a scary proposition, but trading control for confidence fuels a surprising range of high-performing organizations. Airbnb, Zoom, the FBI, TED, the United Kingdom Government Digital Service, The New York Times, ...
Content Strategy at Work
Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ...
Design for Real Life
You can't always predict who will use your products, or what emotional state they'll be in when they do. But by identifying stress cases and designing with compassion, you'll create experiences that support more of your users, more of the time. Join Sara Wachter-Boettcher and Eric Meyer as they turn examples from more than a dozen sites and services into a set of principles you can apply right now. Whether you're a designer, developer, content strategist, or anyone who creates user experiences, you'll gain the practical knowledge to test where your designs might fail (before you ship!), vet new features or interactions against more realistic scenarios, and build a business case for making decisions through a lens of kindness. You can't know every user, but you can develop inclusive practices that support a wider range of people. This book will show you how.
Raise Your Resiliency
It’s time to get REAL. Think back to the last time you experienced a setback in your life. Were you up to the challenge? Throughout our lives, we are confronted with unpredictable and unfortunate events both big and small. Whether you are faced with a family tragedy, unemployment, natural disaster, or any other life-altering event, the one thing you can control is whether or not you emerge from the situation stronger, and are able to thrive. Kris Coleman, Red Five’s Founder, President and CEO, shares what it takes for you, your family, and your business to be ready for challenges to come – what it takes to be truly resilient. As an expert in cutting-edge security programs and as a former FBI Special Agent and CIA Officer, Coleman dives into the REAL system and how to foster: • Personal Resilience • Family Readiness • Business Preparedness Resiliency is achievable. Everyone has the power to change their lives to become more resilient. Coleman lights the way to get you there, and sparks key conversations that will help you attain self-reliance and more certainty in everyday life. Are you ready to get REAL?
The Team that Managed Itself
"In this new book, Christina has tackled what I consider the most important problem in the tech industry. Only a small fraction of product teams are working at their potential, and while there are many reasons, this is the responsibility of management, or the lack thereof. People that care enough to provide the level of coaching to help their people become first competent, and then exceptional at their craft." Marty Cagan, Author of Inspired and Founder of the Silicon Valley Product Group "What if you could learn the secrets of self-managing teams like the best ones you hear about in tech startups? And what if you could learn them through a simple and compelling story about someone like you ...
The Content Strategy Toolkit
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content ...
The User's Journey
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
The Roots of Fake News
The Roots of Fake News argues that ‘fake news’ is not a problem caused by the power of the internet, or by the failure of good journalism to assert itself. Rather, it is within the news’s ideological foundations – professionalism, neutrality, and most especially objectivity – that the true roots of the current ‘crisis’ are to be found. Placing the concept of media objectivity in a fuller historical context, this book examines how current perceptions of a crisis in journalism actually fit within a long history of the ways news media have avoided, obscured, or simply ignored the difficulties involved in promising objectivity, let alone ‘truth’. The book examines journalism’...
