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Journey Into Darkness
In 1994, Bosnia-Herzegovina is aflame in an ethnic and religious war. The United States is publically committted to avoiding any entanglements in the Balkan. Behind the scenes, intelligence is preparing for the inevitable and trying to ensure all options are available. Key to completing the intelligence mosaic is the recovery of a single computer disk, which could sway the decision makers. The covert operation mounted to recover the disk is intercepted by a Croatian patrol. Pinned down and unable to make the rendezvous Bill Craig is alone and facing insurmountable odds.
Architectural Theory
This book charls the fascinating history of architectural theory from the Renaissance to the present day. Addressing its subject country by country and featuring over 850 illustrations, it offers a chronological overview of the most important architects and architectural theoreticians from Alberti to Koolhaas. Book jacket.
Pennsylvania German Church Records of Births, Baptisms, Marriages, Burials, Etc
This is the second volume of Pennsylvania German Church Records, a three-volume series which gives the genealogist access to all of the church records ever published in the Proceedings and Addresses of the Pennsylvania German Society .
Consumer-Brand Relationships
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Marketing in Transition: Scarcity, Globalism, & Sustainability
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers co...
Theories and Models of Communication
This unique volume offers an overview of the diversity in research on communication, including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation (with technical media). The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the De Gruyter Mouton multi-volume Handbooks of Communication Science.
Humanistica Lovaniensia
Volume 53
Shattered Shield
Michael Celeres is an oathblade — a mighty swordsman blessed with supernatural powers through his oath to the emperor of Viridia. Elizabeth Halcyon is a powerful sorceress, she's the emperor's only child... and she's been secretly in love with Michael since the end of the Unity War which created the Viridian Empire seven years ago. But with war again looming on the horizon, the only hope of salvation is a political marriage. Elizabeth is asked to sacrifice her love in the name of her people, and Michael is charged with escorting her through war zones and wastelands to give her away to a man she's never met...
Political Brands
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
