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Strategic Brand Licensing
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples ...
International Best Practices in Health Care Management
Advances in Health Care Management Volume 17 helps to shape emerging thinking about best practices in international health care management. The volume is divided into two sections: a set of commentaries from US and European scholars, and research articles that compare two or more health systems and focus on specific topics in health care delivery.
Entrepreneurial and Innovative Practices in Public Institutions
This volume discusses the importance of adopting entrepreneurial and innovation practices in the public sector, as mechanisms for detecting, dealing with and including citizens’ social needs, with a reflection on positive determination of their quality of life. It focuses on critical reflection and rethinking the articulation between the dimensions of transformation – entrepreneurship and innovation – of New Public Management (NPM). In this way the book contributes to deepening knowledge about the implications of this change in the organizational paradigm of the public sector for citizens’ quality of life, which is treated multi-dimensionally here, including citizens’ well-being, purchasing power, happiness, trust, safety, experience and satisfaction. The volume constitutes a reference guide for decision makers, managers and policy makers engaged in the public sector who want to differentiate their performance by fostering entrepreneurial and innovative practices in the scope of public administration that can enhance citizens’ quality of life. This volume is also a reference guide for scholars, policy makers and practitioners interested on public innovation.
Economic and Business Management
With the rapid development and drastic change of the world economy, "Digital Finance", "Internet Finance", "Science and Technology Finance" have become new hotspots, which also represent the future trend of economy development in the era of big data. Enterprises are facing more uncertainty, opportunities coexist with challenges. There are more possibilities for economic development and enterprise management to accelerate the integration of cutting-edge research results, to deepen hot topics discussion and to promote opinion exchanges among academic and business circles. The Sixth International Conference on Economic and Business Management (FEBM2021) was successfully held online on October 16-17, 2021, and aimed to provide a platform for researchers, engineers, academics as well as industry professionals from all over the world to present their latest research findings and development activities in economic and business management. These proceedings include 51 accepted articles selected from 94 submissions.
Economic and Business Management 2022
Due to the impact of the epidemic in recent two years, the world economy has suffered great fluctuations. "Digital Finance", "Internet Finance" and "Science and Technology Finance" have gradually become hot spots in the industry, while enterprise development is also facing more challenges and difficulties. How should enterprises face the new situation and transformation? Economic and Business Management 2022 discusses the topics below: Economics: Marketing; Finance and Securities; Regional Economic; Tourism Economy; Economic Theory; Ecological Economy; Resources Economy; E-Commerce/Ebusiness; Finance and Tax. Business Management: Human resources; Market management; Sales management; Business management; Quality Management; Production management; Cultural system and mechanism; Fund management. The book is of interest to academics and professionals involved or interested in the fields mentioned above.
Being a Sustainable Firm
Being a Sustainable Firm: Takeaways for a Sustainability-Oriented Management addresses the key strategic issues that firms encounter when entering the complex world of sustainability. Faced with a proliferation of approaches, regulations and procedures, the text outlines the contours of the meaning of being a sustainable firm and provides a theoretical framework within which to place the environmental, social and governance (ESG) strategic decisions. The volume critically retraces the way in which companies approach sustainability starting from the EU SDG goals content and the set of indicators for sustainable business. It pays particular attention to SDG 9: Industry, Innovation and Infrastr...
Judith Butler beyond gender
Judith Butler beyond gender is philosophy in motion. There is nothing superfluous about this book. Nor is there any pretension of displaying erudition. What one will read here is political philosophy, which is philosophy itself, according to the author. She takes personal and collective mourning as an object of research and reflection. In this project, she joins Judith Butler, a philosopher who has been approaching mourning as a necessary and crucial issue for political criticism for quite some time now. We live in a time when mourning has a great meaning. The covid-19 pandemic has already caused the death of millions of people around the world, hundreds of thousands in Brazil. An immense co...
Female Friendship
This volume focuses on the literary and artistic exploration of female friendship in various geographical contexts, spanning the centuries from the medieval period until the present. The essays address the intense female bonding in world literature as a universal human need for intimacy, sense of belonging, and purpose. The main focus is on the reevaluation of friendships between women, which have been traditionally less epitomized than those between men. The authors of this volume demonstrate how the emotional unions of women offer compelling insights to various historical and contemporary societies, helping us understand gender relations, traditions, family life, and community values.
