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Social Media and Online Consumer Decision Making in the Fashion Industry
  • Language: en
  • Pages: 413

Social Media and Online Consumer Decision Making in the Fashion Industry

  • Type: Book
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  • Published: 2023-08-01
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  • Publisher: IGI Global

Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intent...

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954
  • Language: en
  • Pages: 1068
Catalog of Copyright Entries
  • Language: en
  • Pages: 1354

Catalog of Copyright Entries

  • Type: Book
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  • Published: 1976
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  • Publisher: Unknown

None

Saugus River and Tributaries, Lynn, Malden, Revere and Saugus, Feasibility Report and Water Resources Investigation
  • Language: en
  • Pages: 298
Alphabetical Index of the Births, Marriages and Deaths Recorded in Providence
  • Language: en
  • Pages: 728

Alphabetical Index of the Births, Marriages and Deaths Recorded in Providence

  • Type: Book
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  • Published: 1922
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  • Publisher: Unknown

None

Widener Library Shelflist: Italian history and literature
  • Language: en
  • Pages: 896

Widener Library Shelflist: Italian history and literature

  • Type: Book
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  • Published: 1974
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  • Publisher: Unknown

None

Atlas Sive Cosmographicae Meditationes De Fabrica Mundi Et Fabricati Figura
  • Language: la
  • Pages: 572

Atlas Sive Cosmographicae Meditationes De Fabrica Mundi Et Fabricati Figura

  • Type: Book
  • -
  • Published: 1602
  • -
  • Publisher: Unknown

None

Catalogo generale della libreria Italiana
  • Language: it
  • Pages: 848

Catalogo generale della libreria Italiana

  • Type: Book
  • -
  • Published: 1847
  • -
  • Publisher: Unknown

None

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986
  • Language: en
  • Pages: 866
Business Strategies and Competitiveness in Times of Crisis
  • Language: en
  • Pages: 314

Business Strategies and Competitiveness in Times of Crisis

  • Type: Book
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  • Published: 2016-07-13
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  • Publisher: Springer

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.