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Local/Global Shakespeare and Advertising
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.
Hamlet after Deconstruction
Post-war European adaptations of Hamlet are defined by ambiguities and inconsistencies. Such features are at odds with the traditional model of adaptation, which focuses on expanding and explaining the source. Inspired by Derrida’s deconstruction, this book introduces a new interpretative paradigm. Central to this paradigm is the idea that an act of adaptation consists in foregrounding gaps and incoherencies in the source; it is about questioning rather than clarifying. The book explores this paradigm through seven representative European adaptations of Hamlet produced between the 1960s and the 2010s: dramatic texts, live theatre productions, and a mixed reality performance. They systematically challenge the post-Romantic idea of Hamlet as a tragedy of great passions and heroic deeds. What does this say about Hamlet’s impact on post-war theatre and culture? The deconstructive analyses offered in this book show how adaptations of Hamlet capture crucial anxieties and concerns of post-war Europe, such as political disillusionment, postmodern scepticism, and feminist resistance, revealing exciting connections between European traditions.
The Death of Hamlet
This book is an intervention in Hamlet scholarship. In Thus Spake Zarathustra (1885), Nietzsche famously posited the death of God, taken to mean the dissolution of all horizons within which human beings construct a plausible ontology that gives words significance. The idea of God, as a transcendental signified (to borrow from Derrida), underwrites meaning and values. Socrates placed knowing as the highest philosophical good over two millennia ago; however, once we find that God (i.e. any transcendental signified) is unknowable, the world vanishes. In a world bereft of concepts and meaning, Nietzsche’s philosophical project becomes one of “redeeming” pure willing as itself constitutive ...
Shakespeare and the Mediterranean 1: Romeo and Juliet
The Mediterranean of Shakespeare’s dramas is a vast geopolitical space. Historically, it spans from the Trojan war to Greek mythology and the ancient Roman empire; geographically, from Venice and Sicily to Cyprus and Turkey, from Greece to Egypt, the Middle East and North Africa. But it is also the Mediterranean of Renaissance Italian cities and Romeo and Juliet is a beautiful example of how exotic frontiers for an English gaze may be replaced by closer yet different cultural Mediterranean frames. The volume offers studies on the circulation of the story of Romeo and Juliet and its ancient archetypes in early modern Europe, from Greece to Italy, France and Spain, as well as on contemporary receptions and performances of Shakespeare’s play in Sicily, the Balkans, Israel and Jordan.
Pedagogical and Technological Innovations in (and through) Content and Language Integrated Learning
Widely spread all over Europe and the world, Content and Language Integrated Learning (CLIL) is the subject of great, interest as the ultimate frontier of linguistic and pedagogical research. It impinges on the general cognitive processes involved in learning, on language acquisition and on the development of digital competencies. This volume attests to the spreading of the new “CLIL literacy” in the frame of pluriliteracies, and derives theoretical reflections from case studies and experiential reports, thus addressing both academic and school instructors. It combines research from international CLIL experts with the critical perspectives of academics not directly involved in its instruction.
Histrionic Hamlet
According to psychological research on acting, the histrionic personality consists of a compulsive tendency to play-act, exaggerate emotions, succumb to illusions, seek attention through speech, body language and costume, to be seductive and impulsive. An original intervention in the critical history of Shakespeare’s most famous play, Histrionic Hamlet argues that the Danish Prince is a stage representation of just such a personality—a born actor and a drama queen rather than a politician—incongruously thrown in the middle of ruthless high-stakes power struggle requiring pragmatic rather than theatrical skills. Uniquely among other English revenge tragedies, in Hamlet a histrionic prot...
Massinger’s Italy
Massinger’s Italy: Re-Imagining Italian Culture in the Plays of Philip Massinger offers the first book-length account of the pervasive influence of Italian culture on the canon of Philip Massinger, one of the most successful playwrights of the post-Shakespearean period. This volume explores the relationships between Massinger and Italian literary, dramatic and intellectual culture in the larger context of Anglo-Italian cultural exchanges. The book investigates the influence of Italian culture, considering Massinger’s engagement and appropriation of Italian texts, dramatic and political theories and ideas related to the country and his use of Italy as a setting. Massinger’s Italy offers a fresh and unexpected perspective on the development of Anglo-Italian discourse on the early modern English stage, showing to what extent Massinger contributed to the myth of Italy and to the circulation of Italian culture and shedding light on the complex system of Anglo-Italian interconnections within the corpus of Massinger’s plays as well as with the works of Shakespeare and his contemporaries.
Shakespeare, Dramatic Poetry and Value
This book redirects attention to a truth largely ignored by recent criticism—that Shakespeare’s excellence as a playwright is inextricable from his excellence as a poet. It explores the diverse means by which Shakespeare’s poetry enriches his drama, illustrating how particular words in a particular order render his dialogue distinctive and create supreme literary and dramatic value. By examining many passages, long and short and from a variety of Shakespeare’s plays—comedies, histories, tragedies, later plays—the author aids understanding of the poetic effects that make Shakespeare preeminent. His analyses, alert to textual variants and cruxes, are illuminated by comparisons: Sha...
Shakespeare’s Mirrors
Clear mirrors and The Geneva Bible, revolutionary innovations of the Elizabethan age, inspired Shakespeare’s drive towards a new purpose for drama. Shakespeare reversed the conventional mirror metaphor for drama, implying drama cannot reflect the substance of human nature, and developed a method of characterization, through metadrama, self-awareness and soliloquy, to project St. Paul’s idea of conscience onto the Elizabethan stage. This revolutionary method of characterization, aesthetic existence beyond performance, has long been sensed but remains frustratingly uncategorized. Shakespeare’s Mirrors charts the invention of a drama that staged the unstageable: St. Paul’s metaphysical conception of human nature glimpsed through a looking glass darkly.
Shakespeare Survey 75
Shakespeare Survey is a yearbook of Shakespeare studies and production. Since 1948, Survey has published the best international scholarship in English and many of its essays have become classics of Shakespeare criticism. Each volume is devoted to a theme, or play, or group of plays; each also contains a section of reviews of that year's textual and critical studies and of the year's major British performances. The theme for Volume 75 is 'Othello'. The complete set of Survey volumes is also available online at https://www.cambridge.org/core/what-we-publish/collections/shakespeare-survey This fully searchable resource enables users to browse by author, essay and volume, search by play, theme and topic and save and bookmark their results.
