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Educação em debate
O livro apresentado é composto de estudos que se voltam a diferentes vertentes do campo educacional. Nele, são trazidas discussões sobre Educação Ambiental, Educação Especial, Educação a Distância, Planejamento Educacional e Direito à Educação. Esperamos, com essas pesquisas, contribuir para o conhecimento de diferentes contextos, num viés reflexivo sobre a educação brasileira.
Um Pé de História: estudos sobre aprendizagem histórica
É com grande alegria e satisfação que apresentamos este nosso novo livro, Um Pé de Histórias. Ele é resultado da terceira edição do Simpósio Eletrônico Internacional de Ensino de História [www.simpohis2017.blogspot.com.br], e traz as comunicações apresentadas nas mesas de Ensino de História e História do Ensino. No momento crucial que o campo da História vem passando em nosso país, as investigações sobre a arte de ensinar história, bem como seu desenvolvimento ao longo dos anos, nos trazem subsídios fundamentais para pensarmos o que erramos, o que acertamos, o que podemos e precisamos melhorar. Tanto a escola quanto a academia estão imersos em um profundo momento de reflexão, buscando resignificar a dimensão de seu trabalho histórico. Nesse sentido, o que pode ser feito? Junto com Canteiro de Histórias e Jardim de Histórias [outros dois livros dessa série] esse nosso volume visa dar uma pequena contribuição a essas questões. Seja bem vindo!
Handbook of Consumer Psychology
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Managing Uncertainty in Projects
"Recent studies in project management show that the risk management practices are ineffective. When an unexpected event takes place, risk management is rarely enough to guide how the managers should act. In these situations, project managers face uncertainty about the new state in the project, the effects of the situations on the project outcomes as well as uncertainty about managerial actions and their respective effect. This book presents and explains the management methods and principles to successfully address uncertainty to ensure the project performance"--Page 4 of cover.
Political Consumerism
Political Consumerism captures the creative ways in which consumers and citizens turn to the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates how political consumers target corporations to solve globalized problems. It demonstrates the reconfiguration of civic engagement, political participation, and citizenship. Unlike other studies, this book also evaluates if and how consumer actions are or can become effective mechanisms of global change.
The Measurement of Meaning
The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.
Yearbook
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Karl Marx on Technology and Alienation
The author draws on lesser known archival materials, including Marx's notebooks on women and patriarchy and technology to offer a new interpretation of Marx's concept of alienation as this concept develops in his later works.
