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Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to: Create a business plan Identify a marketing message Find reps and agents Hire a marketing coordinator Deal with ethical issues Work with commercial and consumer clients Plan a budget Create an effective portfolio Write press releases The Photographer’...
Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! The step-by-step advice covers the multitude of concerns facing aspiring and beginning freelance photographers—from compiling a portfolio and promoting your work to winning the first client and running a healthy, profitable business. Esteemed attorney and writer Tad Crawford has teamed up with expert photography writer Chuck Delaney—and more than a dozen of the photo industry’s leading experts—to provide comprehensive guidance, including: Photographic careers and the skills they require How to shop for equipment and studio locations Clients, websites, portfolios, and self-promotion Studio ma...
The European or Mediterranean cultivated olive (Olea europaea L., subsp. europaea, var. europaea) is an ancient crop notable for its early domestication. Today, hundreds of olive varieties are grown to produce high-quality fruit for oil and table olives for human consumption. Over the last 30 years, the olive industry has undergone profound innovation due to scientific and technical advances, particularly in genomics, breeding, orchard management, mechanization and agro-ecology. Not all these developments are currently available to smaller producers. Outside the Mediterranean Basin, where it has been present for over 6,000 years, olive cultivation has spread to many other countries. These new olive-growing areas are helping further the expansion of the industry, due to increased awareness of the nutritional and health properties of extra virgin olive oil. The Olive: Botany and Production is an invaluable resource for researchers and students in horticulture and agriculture, in addition to producers involved in olive orchard management.
Vernacular responses have been crucial for communities seeking creative ways to cope with the coronavirus pandemic. With most people locked down and separated from the normal ebb and flow of life for an extended period of time, COVID-19 inspired community and creativity, adaptation and flexibility, traditional knowledge, resistance, and dynamism. Removing people from assumed norms and daily lives, the pandemic provided a moment of insight into the nature of vernacular culture as it was used, abused, celebrated, critiqued, and discarded. In Behind the Mask, contributors from the USA, the UK, and Scandinavia emphasize the choices that individual people and communities made during the COVID pan...
More women than ever are incorporating some kind of spiritual practice into their daily lives, and not always in traditional religious form, but as alternative or hybrid practices. In Practicing the Presence of the Goddess, Barbara Ardinger offers a wide variety of meditations and personal rituals to help women honor the feminine spirit and commune with the Goddess. These include creating a sacred space at home, building a meaningful altar, using ritual and meditation to enrich awareness, and inventing new rituals to celebrate personal events. The author's wry, gentle humor and loving attitude shine through the text, which offers possibilities ranging from bringing love into one's life to having a heart-to-heart with the Goddess.
The newly updated edition of a perennial bestseller, with new information on using the Internet, FAQs, and index. This is the most comprehensive book on the subject, with dozens of worksheets and sample forms, from an expert writer and lecturer. Lucy Parker lives in Land O’ Lakes, Florida.
"Offering a pioneering interpretation of the "crowned nun" portrait, this book explores how visual culture contributed to local identity formation in Mexico"--
This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
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