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Cultural Leadership in Transition Tourism
Cultural tourism has proved to be a significant source of economic development for cultural destinations, but it has also emerged as a sometimes potentially controversial and unsustainable phenomenon. The recent pandemic has also pointed out that we need different models of development of tourism, that include a more balanced approach to cultural components in cities and rural areas. Calls have been made on the need to design more sustainable models of tourism development for cultural destinations, conceiving tourism as a means to increasing the quality of life and generating economic opportunities in cities and regions by involving their communities and stakeholders. This book presents an i...
Developing, Shaping and Growing Entrepreneurship
There are many factors involved in becoming an effective entrepreneur. The process of recognizing opportunities and nurturing new ventures must take into account both internal decision-making practice and external environmental influence.
Entrepreneurship
What are the differences between an entrepreneur and a manager? According to Schumpeter, the main difference lies in the entrepreneur's ideas, creativity, and vision of the world. These differences enable him to create new combinations, to change existing business models, and to innovate. Those innovations can take several forms: products, processes, and organizations to name a few. In this book, an array of international researchers take a look at the visions and actions of innovative entrepreneurs to be at the source of new ideas and to foster new relationships between different actors to change the existing business models.
Conceptual Richness and Methodological Diversity in Entrepreneurship Research
I can confidently say that I believe the chapters published in this volume are addressing interesting questions that we should care about. I can only applaud the series editors for their initiative, effort and time in producing yet another exceptional volume. Helle Neergaard, Aarhus University, Denmark This important book identifies the current developments within entrepreneurship that are characterized by conceptual richness and methodological diversity. It presents the latest developments of topics such as the entrepreneurial mindset, culture and values as well as advances in entrepreneurship education and development. The contributors open the field for methodological renewal by introducing the current state of and opportunities for explorative research in entrepreneurship. Researchers, practitioners and policymakers will find the research in this book both innovative and refreshing, which will be particularly useful for those looking to renew their practices. It will also provide academics with some new ideas to adopt in their teaching and research in order to help their students to acquire entrepreneurial competences.
Smart Specialization Strategies and the Role of Entrepreneurial Universities
One of the most pivotal tasks of a regional government is to find different and innovative ways to develop their economies. Formulating universities, in that respect, potentially holds the key to competitive global economic success. Smart Specialization Strategies and the Role of Entrepreneurial Universities is a crucial reference source that examines a new competitive paradigm where universities can act as a partner institution, policy actor, and producer of knowledge that can affect the potential for economic growth and development of regions. While highlighting topics such as economic development, entrepreneurship ecosystem evolution, and regional competitiveness, this publication explores the varying dynamics that are evolving toward the successful mobilization of university resources on regional economies. This book is ideally designed for policymakers, administrators, researchers, developers, academicians, marketers, and business professionals.
Private Bankers in the Italian 19th Century
The book analyses the role of private bankers who were pivotal in modernizing the economic and financial system of Italy in the XIX century. To achieve this they needed to interact with the international haute banque to organize and place the public loans and the large investments associated with the joint-stock companies. The theme of reputation, which is currently at the centre of the historiographical debate, is fundamental for the study of the private banker figures, whose professional success is linked to the limitless trust accorded to them by their circle of personal contacts. Historiography has studied the role of Italian bankers in the trade, credit and international finance during ...
Research Anthology on Citizen Engagement and Activism for Social Change
Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to under...
International Marketing Strategy
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
International Marketing and the Country of Origin Effect
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and t...
